Cushman / McPhee Message-Attitude-Behavior Relationship

Theory, Methodology, and Application
1. Auflage 2013
ISBN: 978-1-4832-6461-5
Verlag: Elsevier Science & Techn.
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 352 Seiten, Web PDF

Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

Autoren/Hrsg.

Cushman, Donald P.

McPhee, Robert D.

Inhaltsverzeichnis

1;Front Cover;1
2;Message—Attitude—Behavior Relationship: Theory, Methodology, and Application;4
3;Copyright Page;5
4;Table of Contents;6
5;List of Contributors;10
6;Preface;12
7;Chapter 1. Attitudes, Behaviors, and Messages: An Introductory Overview;14
7.1;Review of Theoretical and Empirical Progress and of Issues in the Attitude Behavior Literature;14
7.2;Theory Types and Present Developments in Message–Attitude–Behavior Theory;28
7.3;Theory and Quantitative Relationships: Methods;46
7.4;Messages, Attitudes, and Behaviors: Implications;49
7.5;References;51
8;Chapter 2. An Atomized, Stochastic Model of the Behavioral Effects of Message Campaigns;56
8.1;Why Choose an Axiomatic Theory?;57
8.2;Why a Stochastic Process Theory?;59
8.3;An Axiomatized Stochastic Theory;64
8.4;Summary, Conclusions, Caveats, and Extensions;91
8.5;References;95
9;Chapter 3. Foundations of Cognitive Theory: A Multidimensional Model of the Message–Attitude–Behavior Relationship;102
9.1;Behavior, Attitude, and Entelechy;103
9.2;Categories and Continua;109
9.3;Simple Messages;122
9.4;Compound Messages;124
9.5;A Current Assessment;125
9.6;References;127
10;Chapter 4. The Relationship of Attitudes and Behavior: A Constructivist Analysis;130
10.1;The Nature of the Problem;131
10.2;The Constructivist Analysis;133
10.3;Comparison with Fishbein and Ajzen's Analysis;148
10.4;Concluding Remarks;154
10.5;References;157
11;Chapter 5. An Information-Processing Explanation of Attitude–Behavior Inconsistency;162
11.1;The Information-Processing Perspective;162
11.2;Storage Principles: The Determination of Attitudinal Responses from Informational Beliefs;165
11.3;Semantic and Episodic Organization in LTM;175
11.4;Attitudinal Reports and Behavioral Actions as Information Retrieval Processes from LTM;178
11.5;Implications of the Information-Processing Explanation;190
11.6;References;202
12;Chapter 6. Attitude–Verbal Report–Behavior Relationships as Causal Processes: Formalization, Test, and Communication Implications;208
12.1;Overview;208
12.2;Issues;209
12.3;Definitions;211
12.4;Plan;212
12.5;Causal Process Theories;213
12.6;A Causal Process Theory of Attitude–Verbal Report–Behavior Relationships;222
12.7;Communication Implications;246
12.8;Conclusion;248
12.9;References;249
13;Chapter 7. Behavior and Hierarchies of Attitudes: A Deterministic Model;258
13.1;Usefulness of Deterministic Modeling;259
13.2;A Hierarchical Model of Attitude Organization and Change;262
13.3;Behaviors and Attitudes in Hierarchical Systems;273
13.4;Implications of the Hierarchical Model for Message Design;279
13.5;Conclusion;281
13.6;REFERENCES;282
14;Chapter 8. The Message–Attitude–Behavior Relationship from the Point of View of the Actor;286
14.1;The Attitude Concept;287
14.2;Attitude, Behavior, and Intuition;288
14.3;The Problem of Attitude-Behavior Matching;290
14.4;The Point of View of the Actor;295
14.5;Limitations of the Actor's Point of View;298
14.6;References;299
15;Chapter 9. Wittgenstein's Philosophical Investigations and the Relationship between Mental States and Social Action;302
15.1;Meanings and Messages;304
15.2;Intentions and Behaviors;307
15.3;Attitudes and Social Action;310
15.4;References;314
16;Chapter 10. A Structural–Functional Model of the Message–Attitude–Behavior Relationship;316
17;Chapter 11. Afterword;332
18;Author Index;342
19;Subject Index;350