Reality Check

How VR and AR Can Supercharge Your Business
2. Auflage 2025
ISBN: 978-1-3986-1875-6
Verlag: Kogan Page

Buch, Englisch, 256 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 587 g

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check. Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors. Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.

Autoren/Hrsg.

Dalton, Jeremy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

• • Chapter - 01: Loading…;
  • Chapter - 02: Why XR means business;
  • Chapter - 03: Learning and development;
  • Chapter - 04: XR and operations;
  • Chapter - 05: Sales and marketing;
  • Chapter - 06: The five stages of XR implementation;
  • Chapter - 07: Discovery challenges;
  • Chapter - 08: Design and develop opportunities;
  • Chapter - 09: Creating quality XR content;
  • Chapter - 10: XR myths and misconceptions;
  • Chapter - 11: Why now?:
  • Chapter - 12: Conclusion;
  • Chapter - 13: The machinery behind XR

Über Autor(innen)

Dalton, Jeremy
Jeremy Dalton has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the Financial Times, the Economist and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK

Jeremy Dalton is a leading expert on emerging and immersive technologies. He is the Head of Immersive Technologies at PwC and also sits on the Advisory Board of SXSW and Immersive Tech Africa. He works closely with the European Media and Immersion Lab as an independent advisor. As a technology expert, he has featured in global media outlets including the FT, the Economist, and the BBC. He is based in Austin, Texas.