Reality Check

How Immersive Technologies Can Transform Your Business
1. Auflage 2021
ISBN: 978-1-78966-636-6
Verlag: Kogan Page

Buch, Englisch, 248 Seiten, Format (B × H): 155 mm x 239 mm, Gewicht: 635 g

Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

Autoren/Hrsg.

Dalton, Jeremy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

• • Chapter - 01: Loading...;
  • Chapter - 02: Why XR Means Business;
  • Chapter - 03: Learning and Development;
  • Chapter - 04: Operations;
  • Chapter - 05: Sales and Marketing;
  • Chapter - 06: Five Phases of XR Implementation;
  • Chapter - 07: Discovery Challenges;
  • Chapter - 08: Design and Development Challenges;
  • Chapter - 09: Deploy and Debrief Challenges;
  • Chapter - 10: A Beginner's Guide to Creating Quality 360 Video Content;
  • Chapter - 11: Common Misconceptions and Criticisms of XR;
  • Chapter - 12: Why Now?;
  • Chapter - 13: Conclusion;
  • Chapter - 14: The Machinery Behind XR

Über Autor(innen)

Dalton, Jeremy
Jeremy Dalton has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the Financial Times, the Economist and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK

Jeremy Dalton leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He has featured in The Financial Times, The Economist, the BBC, and others. He has worked with organizations like the World Economic Forum and currently sits on the advisory board of Immerse UK to support businesses interested in immersive technologies.