Das / Ytre-Arne The Future of Audiences

A Foresight Analysis of Interfaces and Engagement
1. Auflage 2018
ISBN: 978-3-319-75638-7
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 315 Seiten

Reihe: Progress in Mathematics

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices. 


Ranjana Das is Senior Lecturer in Media and Communication at the University of Surrey, UK. Brita Ytre-Arne is Associate Professor of Media Studies at the University of Bergen, Norway.

Autoren/Hrsg.

Das, Ranjana

Ytre-Arne, Brita

Inhaltsverzeichnis

1;Foreword;5
2;Acknowledgements;9
3;Contents;11
4;Editors and Contributors;14
5;List of Figures;18
6;List of Tables;19
7;Part I Crossroads;20
8;Chapter 1 A New Crossroads for Audiences and Audience Research: Frameworks for a Foresight Exercise;21
8.1;Contexts of Knowledge Within Audience Research;25
8.2;A Critical, Agentic, Trans-media Framework;30
8.3;Optimism, Pessimism and the Agentic Audience;34
8.4;Introduction to the Parts and Chapters of This Book;35
8.5;References;37
9;Chapter 2 Designing a Foresight Analysis Exercise on Audiences and Emerging Technologies: CEDAR’s Analytical-Intuitive Balance;43
9.1;A Foresight Analysis;43
9.2;Exercise 1: From Theme Mapping to Trend Analysis;46
9.3;Exercise 2: Stakeholder Consultations;48
9.4;Exercise 3: Horizon Scanning;52
9.5;Conclusion;56
9.6;References;56
10;Part II Interfaces;58
11;Chapter 3 Audiences’ Coping Practices with Intrusive Interfaces: Researching Audiences in Algorithmic, Datafied, Platform Societies;59
11.1;Trends;63
11.2;Trend 1: Audiences Are Increasingly Confronted with Intrusive Digital Media;63
11.3;Trend 2: Audiences Are Developing Coping Practices to Deal with Intrusive Interfaces;66
11.4;Trend 3: New Media Literacies Are Being Developed that Shift Attention Towards Intrusive Digital Media and Address Their Political as Well as Ethical Implications;70
11.5;Conclusion;72
11.6;References;72
12;Chapter 4 ‘The Deal Should Be Fairer!’ Stakeholder Discourses on Intrusive Media Platforms and Interfaces;77
12.1;Approach;79
12.2;Media Intrusions Are Recognized but Not Integrated into Stakeholders’ Practice;81
12.3;Discursive Positions Concerning Media Pressures and Intrusions;83
12.4;Discussion;87
12.5;Conclusion;88
12.6;References;91
13;Chapter 5 The Co-option of Audience Data and User-Generated Content: Empowerment and Exploitation Amidst Algorithms, Produsage and Crowdsourcing;94
13.1;Two Approaches to Co-option;96
13.2;Algorithmic Exploitations of Audience Data Through Datafication;99
13.3;The Duality of Co-opting User-Generated Content: Audience Creativity Between Recognition and Exploitation;103
13.4;Co-opting Audiences’ Knowledge and Skills: Crowdsourcing in Glocalization Business Strategies;106
13.5;Discussion and Conclusion;107
13.6;References;109
14;Chapter 6 Algorithms and Intrusions: Emergent Stakeholder Discourses on the Co-option of Audiences’ Creativity and Data;115
14.1;Methodological Approach to Stakeholder Consultations;117
14.2;Negotiating the Co-option of Data and Content Within Processes of Produsage;118
14.3;Stakeholder Perceptions of Control and Privacy on Algorithmic Platforms;121
14.4;From Media to Digital Data Literacies and Regulatory Difficulties;124
14.5;Discussion and Conclusion;127
14.6;References;130
15;Part III Engagement;134
16;Chapter 7 Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows;135
16.1;One-Click Engagement;139
16.2;Commenting and Debating;140
16.3;Small Stories;141
16.4;Conceptualizing Small Acts of Engagement;143
16.5;Small Acts of Engagement, Big Interruptions in Media Power?;146
16.6;References;148
17;Chapter 8 Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows;153
17.1;The ‘Real-Time’ Audience: How Editorial Analytics and Online Comments Provide Media Producers with a Continuously Updated View on Their Audience;155
17.2;Adjustment and Control of Content: How Production Routines of Legacy Media Change;158
17.3;Audience Engagement Between Creativity and Economy: How Audience Creativity Enters Economic Relations;162
17.4;Interruptions of Trust and Trustworthiness: Transformations Related to (Dis)Trust in Audience–Institution Relationships;164
17.5;Conclusion;167
17.6;References;171
18;Chapter 9 Bridging the Gap Between Micro and Macro Forms of Engagement: Three Emerging Trends in Research on Audience Participation;173
18.1;Emotions;178
18.2;Individualized Collective Action;180
18.3;Emerging Critical Literacies;182
18.4;Conclusion;185
18.5;References;186
19;Chapter 10 Stakeholder Discourses About Critical Literacies and Audience Participation;190
19.1;Micro and Macro Social Actions, and the Role of Critical Literacies;190
19.2;Dis/Connections Between Stakeholder Conceptualizations of Micro and Macro Levels of Action;193
19.3;Interfaces and Literacies;196
19.4;Knowledge Exchange and Collaboration;200
19.5;Discussion and Conclusion;202
19.6;References;204
20;Part IV Futures;207
21;Chapter 11 Audiences, Towards 2030: Drivers, Scenarios and Horizons of the Future;208
21.1;Approach to Horizon Scanning;209
21.2;The Two Dimensions;212
21.3;The Technological Dimension;214
21.4;The Public Life Dimension;218
21.5;The 16 Drivers;221
21.6;Economic Drivers;222
21.7;Political Drivers;224
21.8;Societal Drivers;226
21.9;Technological Drivers;228
21.10;Four Scenarios: The Boundaries of an Analytical Space;230
21.10.1;Scenario 1: High Uptake of Technological Developments, Well-Functioning, Participatory Public Life, Engaged State Liaising with a Variety of Sectors;230
21.10.2;Scenario 2: Resistance to and Lower Uptake of Technological Developments, Well-Functioning, Participatory Public Life, Engaged State Liaising with a Variety of Sectors;232
21.10.3;Scenario 3: High Uptake of Technological Developments and Increasingly Small State, Corporatized, Public Life;233
21.10.4;Scenario 4: Resistance to and Lower Uptake of Technological Developments and Increasingly Small State, Corporatized, Public Life;233
21.11;Conclusion;240
21.12;References;242
22;Chapter 12 Everyday Lives of Audiences in a Future Europe: Tracing Emerging Issues from Scenarios to Experiences in 2030;251
22.1;Horizons for Audiences in 2030: Emerging Issues;252
22.2;Fictional Imaginaries in Foresight: A Methodological Rationale;256
22.3;Very Young Audiences, Their Parents and Teachers;259
22.4;Discussion;260
22.5;Ageing Audiences and Their Children;262
22.6;Discussion;264
22.7;Conclusion;265
22.8;References;266
23;Part V Agendas;270
24;Chapter 13 Interfaces and Engagement: From Implications to Responsibilities;271
24.1;Implications Arising Out of CEDAR’s Work: Locating Responsibilities;273
24.1.1;Interfaces;273
24.1.2;Organizations;275
24.1.3;Audiences;276
24.2;References;279
25;Chapter 14 In the Interest of Audiences: An Agenda;281
25.1;Five Priorities for Audience Analysis;283
25.1.1;Analysis of Audience Experiences and Newer Literacies in the Face of Intrusive Technologies;283
25.1.2;Analysis of Political Dimensions of Resistance to New Media and Emergent Technologies;285
25.1.3;Researching Both Fundamental and Emerging Experiences with Newer Technologies;288
25.1.4;Critical Investigation of the Co-option of Audiences’ Attention, Data and Productive Labour;289
25.1.5;Doing Audience Research in the Interest of Audiences;291
25.2;Conclusion;294
25.3;References;295
26;Index;299