Buch, Englisch, 428 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 691 g
A History to 1962
Buch, Englisch, 428 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 691 g
ISBN: 978-0-521-42559-9
Verlag: Cambridge University Press
Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
List of illustrations; List of tables; Acknowledgements; Introduction; Part I. Merchants and Bonnie Babies: 1. The origins - Joseph Nathan and Co; 2. The Nathans and proprietary foods 1903-1918; 3. Boom and depression for Glaxo and the Nathans; 4. Diversification into pharmaceuticals: Glaxo Laboratories Ltd; 5. Early internationalisation and the growth of overseas markets 1909-1939; Part II. Pharmaceuticals in Britain: 6. Glaxo Laboratories and the hinge of fortune: the Second World War; 7. Pharmaceuticals triumphant 1946-1962; 8. Research and development: a strategy of science?; 9. The development and commercial exploitation of griseofulvin; Part III. Internationalisation of Pharmaceuticals: 10. Glaxo Laboratories and the international development of the pharmaceutical industry; 11. Across the Atlantic: North and South America; 12. The Commonwealth I: India and Pakistan; 13. The Commonwealth II: Australia and New Zealand; 14. The Commonwealth III. South Africa; 15. Glaxo in Europe; 16. Epilogue; Appendix; Notes; Selected bibliography; Index.
