Davis Promotional Cultures

The Rise and Spread of Advertising, Public Relations, Marketing and Branding
1. Auflage 2013
ISBN: 978-0-7456-7890-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 216 Seiten, E-Book

In the twenty-first century, promotion is everywhere andeverything has become promotable: everyday goods and organizations,people and ideas, cultures and futures. This engaging book looks atthe rise of advertising, public relations, branding, marketing andlobbying, and explores where our promotional times have takenus.
Promotional Cultures documents how the professions andpractices of promotion have interacted with and reshaped so much inour world, from commodities, celebrities and popular culture topolitics, markets and civil society. It offers a mix of historicalaccounts, social theory and documented case studies, includinghaute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez,the Occupy movement, Barack Obama's election campaigns, newsproduction and the 2008 financial crisis. Together, these show howpromotional culture may be recorded, understood andinterpreted.
Promotional Cultures will appeal to students and scholarsof media and culture, sociology, politics, anthropology, social andindustrial history.

Autoren/Hrsg.

Davis, Aeron

Inhaltsverzeichnis

Detailed Contents vi
Preface and Acknowledgements x
1 Introduction 1
Part I: Producers, Consumers and Texts
2 Production: Industry and it's Critics 15
3 Audiences and Consumers 34
4 Texts: Situating the Text in Promotional Culture 51
Part II: Commodities, Media and Celebrity
5 Commodities: Promotional Influences on the Creation of Stuff 73
6 News Media and Popular Culture: Promotion and Creative Autonomy 92
7 Celebrity Culture and Symbolic Power 112
Part III: Politics, Markets and Society
8 Politics and Political Representation 135
9 Conflict and Pluralism in Civil Society 154
10 Economies, Speculative Markets and Value 173
11 Conclusions 191
References 203
Index 237

Über Autor(innen)

Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).