Daw / Cone Breakthrough Nonprofit Branding

Seven Principles to Power Extraordinary Results
1. Auflage 2010
ISBN: 978-0-470-91866-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten, E-Book

Reihe: The AFP/Wiley Fund Development Series

A hands-on guide to help your nonprofit build its brand, raise itsprofile, strengthen impact and develop deeper relationships withdonors, volunteers, and other stakeholders. BreakthroughNonprofit Branding is about the power aconstituency-focused, compelling brand can have to revolutionize anorganization and the way people view and support it.
* Shows how to optimally define what your organization standsfor to differieniate, create value and breakthrough
* Explains how to build loyal communities inside and outside ofyour organization to increase social impact
* Features seven principles for transforming a brand fromordinary trademark to strategic advantage
* Includes case studies of eleven breakthrough nonprofit brandsand transferable ideas and practices that nonprofits of any size,scope or experience can implement
* Other title by Daw: Cause Marketing for Nonprofits: Partnerfor Purpose, Passion, and Profits
A practical road map and essential tool for nonprofit leaders,board members, and volunteers, this book reveals the vitalprinciples you need to know to build and manage your organization'smost valuable asset - its brand. In today's highlycompetitive nonprofit world, building a breakthrough brand is nolonger a "nice to do," but the new imperative.
Jocelyne Daw, a pioneer and leader in buildingbusiness and community partnerships has over 25 years of nonprofitleadership experience.
Carol Cone, named by PR WEEK as the most powerfuland visible figure in the world of cause branding, has been linkingcompanies and causes for over 25 years.

Autoren/Hrsg.

Daw, Jocelyne

Cone, Carol

Über Autor(innen)

JOCELYNE S. DAW has over twenty-five years' experience in the nonprofit sector, and is a recognized pioneer in the evolution of business-community partnerships and the integration of marketing and fundraising. Most recently, she was Vice President Marketing and Community Engagement at Imagine Canada. Jocelyne is an international speaker and author of Cause Marketing: Partner for Purpose, Passion and Profits (Wiley). She advises leading business and community organizations in building innovative community strategies that deliver stand out brand identity, strengthen relationships and power results.
CAROL CONE has over twenty-five years' experience creating substantive partnerships between companies and social issues. As founder of Cone, Inc., she led the development of cause initiatives for Avon, Reebok, ConAgra Foods, PNC, and the American Heart Association, helping raise awareness and more than $1.2 billion for various social issues. In 2007, PR Week called her "arguably the most powerful and visible figure in the world of Cause Branding." In 2010 she joined Edelman Public Relations to continue her journey guiding groundbreaking brand and corporate citizenship efforts.