Buch, Englisch, 136 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 385 g
Buch, Englisch, 136 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 385 g
ISBN: 978-1-56024-735-7
Verlag: CRC Press
Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:
- A social contract for analyzing and evaluating the activities of transnational corporations in developing countries
- The relationship of marketing ethics to gray markets for consumer goods
- How moral commitment is shaped by socialization and role of culture in Turkey
- The relationship between Egyptian consumers’ideology and theirperceptions of ethical behaviorReaders who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
- Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
Weitere Infos & Material
Contents
Introduction - The Growing Importance of Ethical Issues in International Marketing and Their Practical Relevance: An Introduction - Ethics and Transnational Corporations in Developing Countries: A Social Contract Perspective - The Impact of International Gray Marketing on Consumers and Firms - Ethical Decision Making in Turkish Sales Management - Consumer Ethics in Developing Countries: An Empirical Investigation - Index - Reference Notes Included
