Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 535 g
Understanding and Managing Channels to Market
Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 535 g
ISBN: 978-0-7494-7217-7
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Section - ONE: Introduction;
- Chapter - 01: How to get the best out of this book;
- Chapter - 02: The business of getting technology products and services to market;
- Section - TWO: Distributors and wholesalers;
- Chapter - 03: The role of the technology distributor;
- Chapter - 04: How the technology distributor business model works;
- Chapter - 05: Margins and profitability;
- Chapter - 06: Working capital;
- Chapter - 07: Productivity;
- Chapter - 08: Sustainability;
- Chapter - 09: Managing growth;
- Chapter - 10: The technology distribution landscape;
- Chapter - 11: How technology vendors can get the best from distribution;
- Section - THREE: Final-tier trade channel players;
- Chapter - 12: The roles of the final-tier trade channel players;
- Chapter - 13: How the business model of the final-tier trade channel players works;
- Chapter - 14: Sales and utilization;
- Chapter - 15: Gross margin and recoverability;
- Chapter - 16: Working capital management;
- Chapter - 17: Value creation and growth;
- Chapter - 18: How to sell to final-tier trade channel players;
- Section - FOUR: Retailers;
- Chapter - 19: The role of retailers;
- Chapter - 20: How the retail business model works;
- Chapter - 21: The measures that matter and how to manage with them;
- Chapter - 22: How to sell to retailers