Inbetweeners

How to Translate Tech into Customer Value in the AI Era
1. Auflage 2026
ISBN: 978-1-041-40891-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 140 Seiten, Format (B × H): 156 mm x 234 mm

This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of "Inbetweeners"—professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.

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Addresses the critical gap between technical teams and business stakeholders in technology organizations through the concept of "Inbetweeners."

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Examines the organizational challenges created by technological complexity and proposes practical frameworks for bridging the tech-sales divide.

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Explores the impact of Agentic AI on product development, organizational structures, and future career paths in technology sectors.

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Presents a Translation Framework for effective communication and value delivery across organizational silos.

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Provides actionable strategies for hiring, retaining, and incentivizing professionals who can navigate between technical and commercial domains.

This title has been co-published with Professional Publishing Finland. T&F does not sell or distribute the print editions in Finland.

Zielgruppe

Academic, General, Postgraduate, Professional Reference, and Undergraduate Advanced

Autoren/Hrsg.

Dooley, Ken

Rönkä, Elisa

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Table of Contents

Foreword

Introduction: Why Now?

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The Required Foundational Mindset

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The Inherent Imbalance of Technological Excellence

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The Tech-Sales Divide

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A Look into the Future with Agentic AI

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Role of the Inbetweener in Filling the Orchestration Gap

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The Organizational Safety Net: Getting the Foundations Right

Wrap Up

Ken's Motivation

Elisa's Motivation

Acknowledgements

References

Über Autor(innen)

Ken Dooley serves as Professor of Smart Buildings and Services at Aalto University. His career has been defined by technology translation in roles such as Chief Data Officer, Chief Product Officer and Innovation Director.

Elisa Rönkä serves as the EMEA Managing Director of Digital for Johnson Controls, driving enterprise growth in smart building technology and serving as a recognized thought leader in digital transformation.