Building Iconic Brands

The Ultimate Guide to Developing Brands That Transform Markets and Inspire Communities
1. Auflage 2026
ISBN: 978-1-041-11389-8
Verlag: Taylor & Francis

Buch, Englisch, 244 Seiten, Format (B × H): 174 mm x 246 mm

Reihe: Small Business & Entrepreneurship

Building Iconic Brands: The Ultimate Guide to Developing Brands that Transform Markets and Inspire Communities takes students behind the scenes to reveal how iconic brands are created by creative teams. Drawing on insights from leading branding professionals, this textbook moves beyond showcasing successful brands to provide a practical, step-by-step guide to building them. Designed for undergraduate and graduate students in branding, marketing, advertising, and creative strategy, the book combines foundational theory with real-world practice through professional templates, case studies, illustrations, and authentic creative challenges.

Each chapter explores the research, strategy, and emerging issues shaping contemporary brand management, including AI, digital and social media, the creator economy, sustainability, and community collaboration. Students learn the complete branding process—from brand discovery and positioning to execution, growth, and community building—while developing the strategic thinking and creative skills essential for professional practice.

A comprehensive suite of instructor resources—including lecture slides, assignment guides, instructor manuals, and a running case study—supports engaging, practice-based teaching. Building Iconic Brands equips students with the knowledge, tools, and confidence to develop brands that inspire communities, transform markets, and prepare them for careers in today's rapidly evolving branding industry.

Zielgruppe

Professional Practice & Development, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Dorland, AnneMarie

Fachgebiete

• Geisteswissenschaften Design Typographie, Illustrationskunst, Werbegraphik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände

Inhaltsverzeichnis

Chapter 1 Building an Iconic Brand  Chapter 2 Client Discovery: Before the Idea  Chapter 3 Creative Discovery: Listening for the Three Truths  Chapter 4 Defining The Brand's Foundations: Strategy, Identity, and Purpose  Chapter 5 Developing and Designing: Working with the Teams that Make Brands Real  Chapter 6 Deploying The Brand: Working With Communities in Immersive and Online Spaces  Chapter 7 Determining Success: Analyzing Brand Health and Impact  Chapter 8 Brands That Believe: Activism, Purpose, and the Future of Iconic Branding

Über Autor(innen)

AnneMarie Dorland is an award-winning Brand Strategist and an Associate Professor in the Bissett School of Business at Mount Royal University, where she teaches marketing, brand development and creative strategy.