Dover / Mariwalla The Business of Dermatology

1. Auflage 2020
ISBN: 978-3-13-258265-1
Verlag: Thieme
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 380 Seiten, ePub

Although board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. , written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a "40-way chat" with dermatologists whose practices are flourishing.

With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone—from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them.

Key Features

• Written by top dermatologists from the perspective of "if we knew then what we know now…"
• Organized in a format and style conducive to easy reading, with practical tips to implement immediately
• Covers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much more
• Top ten lists in each chapter highlighting the key take-home points

is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.

This book includes complimentary access to a digital copy on https://medone.thieme.com.

Zielgruppe

Ärzte

Autoren/Hrsg.

Dover, Jeffrey S.

Mariwalla, Kavita

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Klinische und Innere Medizin Dermatologie

Inhaltsverzeichnis

Section I Bricks and Mortar
1 To Rent or to Buy: That is the Question
2 Location
3 How Much Space Do I Need?
4 Creating a Business Plan
5 Room Layout
6 Office Flow
7 Creating a Practice Ambience
8 Photography and Space Requirements for Everyday and Clinical Trials
9 Corporate Structure: Limited Liability and Taxation
10 Academic versus Private Practice
11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice
12 Choosing and Implementing an Electronic Medical Record System
13 Private Equity and Venture Capital-Backed Practice Models
Section II Human Resources
14 Essential Components of an Employee Manual
15 Vision and Mission Statement
16 Employees versus Independent Contractors
17 Salaried versus Hourly Wage: Which is Better and for What Positions?
18 The Practice Administrator
19 A Primer on Employment Law for Dermatology Practices
20 Essential Policies
21 Questions to Ask When Bringing on a Physician
22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study
Section III Patient Relations
23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures
24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System
25 Is There a Better Way to Answer Calls?
26 Critical Components of Consents and Documentation
27 Patient Portals and Communication in the Age of EMR
28 Teledermatology Ground Rules
29 Risk Management
Section IV The Daily Grind
30 The Ideal Schedule
31 Delegating: Physician Extenders and Integration into a Practice
32 Managing Expectations of Staff
33 Pricing Cosmetic Procedures
34 Integrating Cosmeceuticals into Daily Practice
35 Building a Budget/Calculating Overhead
36 Evaluating Pharmacies and Patient Coupons
37 Deciding What Services to Provide
38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device
39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything
Section V The Nitty-Gritty
40 Essential Instruments
41 Essential Stock to Start a Practice
42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs
43 What Devices Does Your Practice Need?
44 Loyalty and VIP Programs
Section VI Your Image
45 The Most Important Components of a Successful Website
46 Social Media
47 Creating and Nurturing a Brand/Logo
48 Managing Your Online Reputation
49 Tips for the Media
50 Marketing and Advertising Your Dermatology Practice
Section VII Miscellaneous
51 Growing Your Practice
52 Mohs: Outsource or Keep In-House
53 The Ground Rules of Teaching in a Private Practice
54 Staying Active Nationally in the Years after Residency
55 Getting Involved in Advocacy

Leseproben

Contributors

Murad Alam, MD, MSCI, MBA

Professor and Vice-chair

Department of Dermatology

Northwestern University, Feinberg School of Medicine

Chicago, Illinois

Jusleen Ahluwalia, MD

Resident Physician

Department of Dermatology

University of California

San Diego, California

Kenneth A. Arndt, MD

Adjunct Professor

Department of Dermatology

Brown University

Providence, Rhode Island

President

SkinCare Physicians

Chestnut Hill, Massachusetts

Curtis Asbury, MD, FAAD

Owner

Delmarva Skin Specialists

Selbyville, Delaware

Jessica Awerman, MD

Dermatology Resident

Department of Dermatology

Tufts Medical Center

Boston, Massachusetts

Eileen L. Axibal, MD

Fellow, Micrographic Surgery & Dermatologic Oncology

Department of Dermatology

University of Colorado

Aurora, Colorado

Alessia C. Bertucci, BComm

Business Operations Analyst

Digital Marketing and Analytics

EHN Canada

Toronto, Ontario, Canada

Vince Bertucci, MD, FRCPC

Instructor

Division of Dermatology

University of Toronto

Toronto, Ontario, Canada

Neal Bhatia, MD

Director

Clinical Dermatology

Therapeutics Clinical Research

San Diego, California

Mariah R. Brown, MD

Associate Professor

Department of Dermatology

University of Colorado School of Medicine

Aurora, Colorado

Kim Campbell, MA

Founder

Dermatology Authority

New York, New York

David B. Chaffin, JD

Partner

White and Williams LLP

Boston, Massachusetts

Annie Chiu, MD

Founder and Director

The Derm Institute

Hermosa Beach, California

Doris Day, MD

Clinical Associate Professor

Department of Dermatology

NYU Langone Health

New York, New York

Amy Derick, MD

Academic Associate Member

Section of Dermatology

University of Chicago

Chicago, Illinois;

Clinical Instructor

Department of Dermatology

Northwestern University

Evanston, Illinois

Jeffrey S. Dover, MD, FRCPC

Co-director

SkinCare Physicians

Chestnut Hill, Massachusetts

Associate Professor of Clinical Dermatology

Yale University School of Medicine

New Haven, Connecticut

Associate Professor of Dermatology

Brown Medical School

Providence, Rhode Island

Matthew J. Elias, DO, FAAD

Clinical Assistant Professor

Nova Southeastern University;

Private Practice

Elias Dermatology, LLC

Fort Lauderdale, Florida

Merrick D. Elias, DO, FAAD

Clinical Assistant Professor

Nova Southeastern University

Fort Lauderdale, Florida

Private Practice

Elias Dermatology, LLC

Pembroke Pines, Florida

Aleksandra G. Florek, MD

Resident Physician

Department of Dermatology

University of Colorado School of Medicine Anschutz Medical Campus

Denver, Colorado

Christine E. Foley, BA

Chief Operating Officer

SkinCare Physicians

Chestnut Hill, Massachusetts

Cynthia Forbush, BA, SPHR

Human Resources Business Partner

SkinCare Physicians

Chestnut Hill, Massachusetts

Joseph K. Francis, MD

Adjunct Clinical Assistant Professor

Department of Dermatology

University of Florida College of Medicine

Gainesville, Florida

Chloe Gianatasio, MS

Project Specialist

Miami Dermatology and Laser Institute

Miami, Florida

Mona A. Gohara, MD

Associate Clinical Professor

Department of Dermatology

Yale School of Medicine

New Haven, Connecticut

David J. Goldberg, MD, JD

Director

Skin Laser & Surgery Specialists of NY/NJ;

Clinical Professor of Dermatology

Past Director of Mohs Surgery and Laser Research

Icahn School of Medicine at Mount Sinai;

Clinical Professor of Dermatology

Chief, Dermatology Surgery

UMDNJ-Rutgers Medical School

Adjunct Professor of Law

Fordham Law School

New York, New York

Michael T. Goldfarb, MD

Lecturer

Department of Dermatology

University of Michigan

Ann Arbor, Michigan

Elizabeth K. Hale, MD

Clinical Associate Professor

Department of Dermatology

NYU Langone Health;

Co-founder

CompleteSkinMD

New York, New York

Allison Hanlon, MD, PhD

Assistant Professor

Department of Dermatology

Vanderbilt University Medical Center

Nashville, Tennessee

Heather Hamilton, MD

Dermatologist

Dermatology Physicians of Connecticut

Shelton, Connecticut

Michelle Henry, MD

Clinical Instructor of Dermatology

Department of Dermatology

Weill Cornell Medical College

New York, New York

Byron K. Ho, MD

Resident Physician

Department of Dermatology

Johns Hopkins Medicine

Baltimore, Maryland

Sara Hogan, MD

Health Sciences Clinical Instructor

Division of Dermatology

University of California

Los Angeles, California

Deirdre Hooper, MD

Co-founder

Audubon Dermatology;

Assistant Clinical Professor

Department of Dermatology

Louisiana State University School of Medicine;

Assistant Clinical Professor

Department of Dermatology

Tulane University School of Medicine

New Orleans, Louisiana

George J. Hruza, MD, MBA

Adjunct Professor

Departments of Dermatology and Otolaryngology

St. Louis University School of Medicine

St. Louis, Missouri

Omer Ibrahim, MD

Dermatologist

Chicago Cosmetic Surgery and Dermatology

Chicago, Illinois

Brooke A. Jackson, MD

Medical Director

Skin Wellness Dermatology Associates

Durham, North Carolina

Sarah Jackson, MD

Co-founder

Audubon Dermatology;

Assistant Clinical Professor

Department of Dermatology

Louisiana State University School of Medicine

New Orleans, Louisiana

Reena Jogi, MD

Dermatologist

Village Dermatology

Houston, Texas

Michael S. Kaminer, MD

Associate Clinical Professor

Department of Dermatology

Yale School of Medicine

New Haven, Connecticut

Adjunct Assistant Professor

Department Dermatology

Brown Medical School

Providence, Rhode Island

Co-founder

SkinCare Physicians, Inc.

Chestnut Hill, Massachusetts

James D. Kelso, JD, LLM (Health)

Managing Partner

The Law Office of James D. Kelso, PC

San Antonio, Texas

Kyle Kieffer, BA

Student

Department of Neurobiology

Northwestern University

Evanston, Illinois

Sailesh Konda, MD, FAAD, FACMS

Assistant Clinical Professor of Dermatology

Department of Dermatology

University of Florida College of Medicine

Gainesville, Florida

Laura Kruter, MD

Dermatologist

Skin Associates of South Florida

Coral Gables, Florida

Edward (Ted) Lain, MD, MBA

Chief Medical Officer

Sanova Dermatology

Austin, Texas

Keith LeBlanc, Jr., MD, FAAD, FACMS

Assistant Clinical Professor

Department of Dermatology

LSU Health Sciences Center

New Orleans, Louisiana

Wendy Lewis, BA

President

Wendy Lewis & Co Ltd, Global Aesthetics Consultancy

New York, New York

Aleksandra Lindgren, BA, MS3

Medical student

University of Queensland Ochsner Clinical School

New Orleans, Louisiana

Peter A. Lio, MD

Clinical Assistant Professor

Dermatology and Pediatrics

Northwestern University, Feinberg School of Medicine

Chicago, Illinois

Kavita Mariwalla, MD, FAAD

Director

Mariwalla Dermatology

New York, New York

Ellen Marmur, MD

President/Founder

Marmur Medical, & MMSkincare

New York, New York

Gabriel J. Martinez-Diaz, MD, FAAD

CEO, Owner, and Medical Director

M D Aesthetics and Dermatology, LLC

Chicago, Illinois

Girish S. Munavalli, MD, MHS, FACMS

Medical Director

Dermatology, Laser, and Vein Specialists of the Carolinas

Charlotte, North Carolina

Colton Nielson, MD

Chief Resident

Department of Dermatology

University of Florida

Gainesville, Florida

Rajiv Nijhawan, MD

Assistant Professor

Department of...