Downer Political Branding Strategies

Campaigning and Governing in Australian Politics
1. Auflage 2015
ISBN: 978-1-137-58029-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 146 Seiten, eBook

Reihe: Palgrave Studies in Political Marketing and Management

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Zielgruppe

Research

Autoren/Hrsg.

Downer, Lorann

Inhaltsverzeichnis

Prelims List of Tables/Figures/Feature Boxes Personal Acknowledgements Formal Acknowledgements for third party materials 1. Introduction 2. Understanding and Evaluating Political Branding 3. Crafting and Crashing Kevin07 4. Desperately Seeking The Real Julia 5. The Lessons of Branded Politics 6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner Index

Über Autor(innen)

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.