Duffner Strategic Equity Partnerships in Professional Football

Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
1. Auflage 2020
ISBN: 978-3-658-31301-2
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 353 Seiten

Reihe: Event- und Impaktforschung

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Zielgruppe

Research

Autoren/Hrsg.

Duffner, Tobias

Inhaltsverzeichnis

Introduction.-  Research Gaps and Research Questions.- Theoretical Framework – General Partnership Literature.-  Strategic Equity Partnerships in the Football Business.- Research Design.- Empirical Findings and Discussion.- Management Implications and Recommendations.- Research Summary

Über Autor(innen)

Tobias Duffner is a former professional football player. Beside his sports career, he successfully graduated in sports management and holds an MBA from Liverpool John Moores University (in cooperation with the ECBM in London) as management student of the year 2014. In summer 2020 he aims to work as a management consultant.