Dunstan / Osborne The People Business

How Ten Leaders Drive Engagement Through Internal Communications
1. Auflage 2017
ISBN: 978-0-7494-7972-5
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 216 Seiten, Web PDF

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.

In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions.

Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging.

Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.

Autoren/Hrsg.

Dunstan, Annabel

Osborne, Imogen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Section - 00: Introduction; Section - 001: STORIES FROM THE COALFACE; Section - 01: Telefónica Digital: How a culture of openness and transparency ensures that employees feel constantly up-to-date with internal change and the impact of external influences in a highly regulated business; Section - 02: Managing and measuring employee engagement: Experience in a competitive industry sector with traditionally high levels of staff turnover; Section - 03: Grant Thornton: How the evolution of an authentic internal voice is helping to drive essential change in an increasingly turbulent and challenging climate for business leaders; Section - 04: BG Group: How your 'employer brand' is a dynamic and innovative power tool to unite a global workforce throughout corporate change; Section - 05: GE Capital: How a coaching culture is helping a finance company to embrace major change and extract maximum value from face-to-face communications in a global structure; Section - 06: Heathrow Airport: How one organization is effecting major cultural change and developing a new generation of leaders by empowering its people to understand their own strengths - and align themselves with company values; Section - 07: Just: How a brave and bold approach to internal communications is supporting a merger at the innovative retirement income specialist - and building channels that exploit the millennial world of social media to the max; Section - 08: The Institute of Internal Communication: How a professional body is leading the way in setting 21st century standards for excellence in internal communications and the importance of driving change from the inside; Section - 09: April Six: How team building and connected leadership are helping a service business to go global without losing sight of core values that are being driven from the very top; Section - 10: Natural England: How strong story-telling, data and insight are helping to confirm IC as enabler, not mail box, at one government agency; Section - 11: Summary; Section - 12: Twenty top tips for successful internal communicators;

Über Autor(innen)

Dunstan, Annabel
Annabel Dunstan has worked in marketing and comms in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Osborne, Imogen
Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2018, she set up the Pulse Business, building on eight years of experience working with real-time insight and helping companies understand how to take advantage of it.

Today, the Pulse Business designs and delivers Pulse surveys to produce a collection of fresh perspectives from all types of audiences. This unique insight is used by organizations to grow and improve their business models by drawing on what their customers or clients really think about them.

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2018, she set up the Pulse Business, building on eight years of experience working with real-time insight and helping companies understand how to take advantage of it.