Reputation Management

1. Auflage 2008
ISBN: 978-0-08-055742-7
Verlag: Routledge

Buch, Englisch, 112 Seiten, Format (B × H): 210 mm x 297 mm, Gewicht: 430 g

Reihe: Management Extra

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Elearn

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

introduction Having a good reputation counts; Chapter 1 Image and reputation; Chapter 2 Creating and managing a corporate image; Chapter 3 Creating and managing brand image; Chapter 4 Managing the internal image; Chapter 5 Managing the external image;

Über Autor(innen)

By Elearn, Elearn training company