Marketing Your Practice

1. Auflage 2009
ISBN: 978-1-85946-307-9
Verlag: Taylor & Francis

Buch, Englisch, 144 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 521 g

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.

This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Elias, Helen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Geisteswissenschaften Architektur Architektur: Allgemeines

Über Autor(innen)

Helen Elias