Elkington / Zeitz The Breakthrough Challenge

10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
1. Auflage 2014
ISBN: 978-1-118-92394-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

The world's most forward-looking CEOs recognize the realchallenge facing business today: a fundamental shift in the natureof commerce. While sustainability programs, government action, andnonprofits are all parts of the solution, CEOs and other leadersmust focus on social, environmental, and economic benefit--notonly because it will make the world a better place, but because itwill ensure lasting profitability and success in the businessclimate of tomorrow.
The Breakthrough Challenge is both an inspiringcall-to-action and a guide for this transformation, based on thework of The B Team, a major initiative uniting leaders insustainability. As a founding advisor and member of The B Team,John Elkington and Jochen Zeitz map out an agenda for change. Themost important goal for businesses must be redefining the bottomline to account for true long-term costs throughout the supplychain. To achieve this, leaders must rethink everything: whatcounts on balance sheets, how to incentivize performance, who doeswhat in the C-suite, and even what inspires us. The BreakthroughChallenge draws on over 100 exclusive interviews to show thisshift in action, sharing the pioneering work of leaders such asPaul Polman, CEO of Unilever; Arianna Huffington, founder and CEOof The Huffington Post; Peter Brabeck-Letmathe, chairman ofthe Nestlé Group; and Linda Fisher, pioneering ChiefSustainability Officer at DuPont, among many others.
Change-as-usual strategies are not enough to move business frombreakdowns to breakthroughs. The Breakthrough Challengeshows leaders how to achieve a true transformation and refocus thedefinition of profitability on the lasting wellbeing of people andplanet--for the lasting success of their business.

Autoren/Hrsg.

Elkington, John

Zeitz, Jochen

Weitere Mitwirkende

Branson, Richard

Inhaltsverzeichnis

Foreword
Sir Richard Branson ix
Preface xi
Introduction: Profit from Tomorrow's Bottom Line 1
1 Adopt the Right Aspirations 23
2 Create New Corporate Structures 39
3 Apply True Accounting Principles 55
4 Calculate True Returns 71
5 Embrace Well-Being 87
6 Level the Playing Field 107
7 Pursue Full Transparency 123
8 Redefine Education 143
9 Learn from Nature's Model 167
10 Keep the Long Run in Mind 179
Conclusion: Get Ready to Break Through 193
Notes 211
Acknowledgments 229
About the Authors 235
Index 239

Über Autor(innen)

John Elkington has worked for forty years in theenvironmental, sustainability, and social innovation fields. He hascofounded four companies, sits on more than twenty boards oradvisory boards, and is a founding advisor of The B Team advisoryboard. He is the author or coauthor of nineteen books, includingThe Power of Unreasonable People. He has received awardsfrom the UN, the Skoll Foundation, Fast Company, theRockefeller Foundation, and others. John lives in London.
Jochen Zeitz is cofounder and cochairman of The B Team.He is a director at Kering (formerly PPR) and chairman of theboard's sustainable development committee, after having beenCEO of the Sport & Lifestyle division and chief sustainabilityofficer (CSO). Previously, he served eighteen years as chairman andCEO of Puma. He was the youngest CEO in German history to head apublic company. He is a board member of Harley-Davidson andWilderness Safaris and is coauthor of The Manager and theMonk (Jossey-Bass, 2012), which has appeared in fifteenlanguages. Among other awards, he was named the FinancialTimes Strategist of the Year three years in a row. Jochen livesin Switzerland and Kenya.
For more information, please visitwww.thebreakthroughchallenge.com and follow the authors on Twittervia @VolansJohn and @JochenZeitz.