Engle / Quagrainie Aquaculture Marketing Handbook

1. Auflage 2008
ISBN: 978-0-470-27643-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 292 Seiten, E-Book

Markets, marketing, and trade have become ever more important togrowing aquaculture industries worldwide. The diversity andidiosyncrasies of the aquaculture and seafood markets call forunderstanding information that is unique to these markets.Presenting fundamental principles of marketing and economics from auser-friendly, how-to perspective, the Aquaculture MarketingHandbook will provide the reader with the tools necessary toevaluate and adapt to changing market conditions.
The Aquaculture Marketing Handbook provides the readerwith a broad base of information regarding aquaculture economics,markets, and marketing. In addition, this volume also contains anextensive annotated bibliography and webliography that providedescriptions to key additional sources of information.
Written by authors with vast international aquaculture marketingexperience, the Aquaculture Marketing Handbook is animportant introduction to aquaculture marketing for thoseinterested in aquaculture and those new to the professional field.The body of knowledge presented in this book will also make it avaluable reference for even the most experienced aquacultureprofessional.

Autoren/Hrsg.

Engle, Carole R.

Quagrainie, Kwamena K.

Inhaltsverzeichnis

Forewrod.
Preface.
CHAPTER 1. Seafood and Aquaculture Markets.
CHAPTER 2. Demand and Supply of Seafood and AquacultureProducts.
CHAPTER 3. Aquaculture Marketing Concepts.
CHAPTER 4. Aquaculture Growers and their Marketing Choices.
CHAPTER 5. Seafood and Aquaculture Product Processing.
CHAPTER 6. Participation and Leadership In Marketing.
CHAPTER 7. Marketing by Farmer Groups.
CHAPTER 8. Wholesaler Marketing.
CHAPTER 9. Market Trends.
CHAPTER 10. The International Market for Seafood and AquacultureProducts.
CHAPTER 11. Policies and Regulations Governing AquacultureMarketing in the United States.
CHAPTER 12. Planning Marketing Strategies (Identifying TargetMarkets).
CHAPTER 13. Marketing Research Methodologies.
*ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATIONSOURCES.
*ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FORAQUACULTURE MARKETING.
*GLOSSARY.
*Name Index.
Subject Index

Über Autor(innen)

Carole R. Engle, PhD., is Professor, Director of theAquaculture/Fisheries Center and Chairperson of the Department ofAquaculture and Fisheries at the University of Arkansas at PineBluff.
Kwamena Quagrainie, Ph.D., is Aquaculture MarketingDirector in the Department of Agricultural Economics at PurdueUniversity.