E-Book, Englisch, 387 Seiten
Erker / Fehlhaber 150 Years Continental
1. Auflage 2021
ISBN: 978-3-11-073237-5
Verlag: De Gruyter
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
The Skill of Transformation
E-Book, Englisch, 387 Seiten
ISBN: 978-3-11-073237-5
Verlag: De Gruyter
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Zielgruppe
Academics in modern history, contemporary history, economic histo