Ernst The Drivers of Wearable Device Usage

Practice and Perspectives
1. Auflage 2016
ISBN: 978-3-319-30376-5
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 68 Seiten

Reihe: Business and Management (R0)

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.

Zielgruppe

Research

Autoren/Hrsg.

Ernst, Claus-Peter H.

Inhaltsverzeichnis

The
Influence of Subjective Norm on the Usage of Smartglasses.- Does
Perceived Health Risk Influence Smartglasses Usage?.- The
Potential Influence of Privacy Risk on Activity Tracker Usage: A Study.- An
Analysis of the Potential Influence of Privacy Risk on Neuroheadset Usage.- Success
Comes to Those Who Are Successful: The Influence of Past Product Expectation
Confirmation on Smartwatch Usage.- How
Design Influences Headphone Usage.

Über Autor(innen)

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.