ESOMAR / Mouncey / Wimmer Market Research Best Practice

30 Visions for the Future
1. Auflage 2009
ISBN: 978-0-470-68757-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 720 Seiten, E-Book

Market Research Best Practice is a compilation of the bestdiscussion papers, case studies and methodologies from the ESOMARpublishing and event programme over the last decade and more.Market research is adapting to an increasingly competitive,demanding and globalised business world and, as the world's leadingmarket research organisation, ESOMAR is providing the platform toshowcase latest advances and best practice.
In the pursuit to define and illustrate 'new' market research, thisbook provides a unique source of ideas and practical examples ofwhat research has to offer business and how research can influencethe way results are tracked, insights are generated and ultimatelydecisions are made. Market Research Best Practice draws on recentsuccesses to explore how research is evolving to meet market needsand how good research practice fits into modern business.
More than 50 authors have contributed their work to this collection- all papers were first presented at ESOMAR events and manycontributions have been past ESOMAR award winners. To find out moreabout the ESOMAR Membership, the worldwide code of practice and therange of events and publications, visit www.esomar.org.

Autoren/Hrsg.

Esomar

Mouncey, Peter

Wimmer, Frank

Über Autor(innen)

With 4,500 members in 100 countries, ESOMAR's aim is topromote the value of market and opinion research in illuminatingreal issues and bringing about effective decision-making.
To facilitate this ongoing dialogue, ESOMAR creates and managesa comprehensive programme of industry-specific and thematicconferences, publications and communications as well as activelyadvocating self-regulation and the worldwide code of practice.
All ESOMAR members, as well as their company contact details,are listed in the ESOMAR Directory of members. Members agree toabide by the ICC/ESOMAR International Code of Marketing and SocialResearch Practice, which has been jointly drafted by ESOMAR and theInternational Chamber of Commerce and is endorsed by the majornational professional bodies around the world.
ESOMAR was founded in 1948.