The Next Economy

ed
ISBN: 978-0-07-137965-6
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 256 Seiten, Format (B × H): 160 mm x 237 mm, Gewicht: 517 g

"In this eye-opening and thought-provoking book, Ettenberg shows us how to navigate the rubble of the new economy with our profits, our brands, and our sanity intact."

Autoren/Hrsg.

Ettenberg, Elliot

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege

Über Autor(innen)

Ettenberg, Elliot
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Elliott Ettenberg is chairman and Chief Executive Officer of Customer Strategies Worldwide, New York and former chairman and CEO of Bozell Retail Worldwide, where he developed the Transactional Advertising modelused in Bozell offices. He has spoken in North America, Europe, and Asia on strategic marketing issues, and has been featured and quoted in national media from The Wall Street Journal, USA Today and Advertising Age to CNNfn and CNBC. He can be reached at [e-mail]