Artificial Intelligence for SMEs

Apply AI and Grow your Business
1. Auflage 2027
ISBN: 978-1-041-35232-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 304 Seiten, Format (B × H): 156 mm x 234 mm

This book offers you a practical and accessible guide to start applying AI technologies in your company. Explain in a simple way what artificial intelligence is and how it can transform your SME, without overwhelming you with unnecessary technicalities. Artificial intelligence is revolutionizing the business world, offering enormous opportunities for growth and productivity improvement. However, it is still difficult for many professionals to understand and complicated to apply on a day-to-day basis. If that's the case for you, this book is for you. Here you will find a solid starting point to start deploying AI solutions successfully. No matter your level of prior knowledge: in "Artificial Intelligence for SMEs" you will discover examples of companies that have already successfully integrated AI, use cases, practical tips and a clear plan to lead the digital transformation of your SME. Throughout the book, you will find everything you need to know to start optimizing processes, reduce costs and increase the competitiveness of your company with AI.

Zielgruppe

General and Professional Practice & Development

Autoren/Hrsg.

Etxebarria, Oiane

Orrantia, Ibon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Maschinelles Lernen
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Online Shopping & Auktionen
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Computer Vision
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Technische Wissenschaften Elektronik | Nachrichtentechnik Elektronik Robotik
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Neuronale Netzwerke
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Mustererkennung, Biometrik
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media

Inhaltsverzeichnis

Introduction. Before You Begin. Fundamentals of Artificial Intelligence. The Context of AI in Small and Medium-Sized Enterprises. Main Areas of AI Application. Use Cases for Different Company Departments. Step-by-Step Guide to Implementing AI in Your SME. Success Stories from Companies That Have Implemented AI. Things You Can Start Doing Tomorrow. Alphabetical Index.

Über Autor(innen)

Oiane Etxebarria is an expert in growth strategies for companies. In his more than 17 years of experience, he has worked with dozens of businesses, creating strategic plans, optimizing processes and accompanying them in the implementation of digital projects. After years of experience in digital marketing agencies, in 2022 she founded her own consulting firm, where she helps companies multiply their results. She is a lecturer in different digital business school programmes, such as EAE Business School and The Valley Digital Business School, and author of 'Inbound Methodology. If you haven't been the first, you can still be the best', by Anaya Multimedia.

Ibon Orrantia is an expert in artificial intelligence and digital transformation with more than 20 years of experience in the sector. Throughout his career, he has collaborated with a wide variety of organizations in different sectors and sizes, helping them to drive data-driven decision-making, improve customer experience, and automate processes. Currently, he is a principal consultant at Múltiplo, a firm specialized in implementing artificial intelligence solutions for companies. He is the author of numerous articles and publications on artificial intelligence and digital transformation. And he is a visiting professor at several universities and business schools.