Buch, Englisch, 272 Seiten, Format (B × H): 159 mm x 238 mm, Gewicht: 454 g
Buch, Englisch, 272 Seiten, Format (B × H): 159 mm x 238 mm, Gewicht: 454 g
ISBN: 978-0-415-58787-7
Verlag: Taylor & Francis Ltd (Sales)
This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sport: Politik, Ökonomie, Ökologie
- Sozialwissenschaften Sport | Tourismus | Freizeit Sport Olympische Spiele, Paralympics
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Sport- und Freizeitindustrie
Weitere Infos & Material
Introduction 1. The Olympic System 2. Olympic properties and their Protection 3. Olympic Brand Marketing System 4. Olympic Marketing Model 5. International Olympic Committee Marketing 6. OCOG’s Marketing 7. National Olympic Committees’ Marketing 9. Olympic Sponsors’ Marketing. Conclusion