Fetzer / Aaron Climb the Green Ladder

Make Your Company and Career More Sustainable
1. Auflage 2010
ISBN: 978-0-470-68863-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, E-Book

Want to make your workplace more sustainable, get ahead inyour career and improve your reputation?
Want to help your company or organisation save money, boostprofits and improve its brand?
Whatever your level or industry, from sales and management togovernment and teaching, Climb The Green Ladder offerspractical knowledge to help you make a difference. Whetheryou'd like to transform your entire company or just get yourcolleagues recycling, Climb The Green Ladder will provideyou with the tools and motivation to move your company (and career)towards a more successful, more sustainable future.
The twin challenges of the economic meltdown and climate changemeans we must act quickly to evolve our businesses to weather thestorm. You can ensure your company or organisation saves money,reduces environmental damage and improves its performance while youadvance your personal reputation and further your career.
Step by step, Climb The Green Ladder identifies the keythemes that underpin successful sustainability strategies,including real-life case studies from people who've done it,to create a comprehensive tool-kit for action.
Authors Amy Fetzer and Shari Aaron undertook extensive research tofind out what works and what doesn't. They surveyed hundredsof employees and employers, and interviewed over 80 sustainabilityspecialists who have successfully changed their workplaces fromwithin to reveal the secrets of their success.

Autoren/Hrsg.

Fetzer, Amy V.

Aaron, Shari

Inhaltsverzeichnis

Preface.
Acknowledgements.
Chapter 1 Why we need that Green Ladder.
Chapter 2 Get the mindset.
Chapter 3 Make the business case.
Chapter 4 Get your colleagues on side.
Chapter 5 Have two-way conversations.
Chapter 6 Work together.
Chapter 7 Make it part of the culture.
Chapter 8 Conclusion: climb that ladder.
Appendix 1 Who can help.
Appendix 2 Climb the Green Ladder research.
Notes.
Index.

Über Autor(innen)

Amy V. Fetzer is a Journalist, author and consultant,specialising in sustainability. She is passionate about the planetand helping to solve its problems. She is thrilled to have writtenClimb the Green Ladder to help others who also want to makea difference. Her work focuses on creating engaging communications- from environmental white papers to magazine articles - thatinform, entertain and inspire.
Amy studied Sustainable Development at the University of Surreyfor a Masters degree. Her clients range from the BBC, GreenFutures. The Guardian, The Sunday Telegraph and My Weekly toHewlett Packard and Sodexo. To find out more, please visit www.amyfetzer.com.
Amy lives in London, England, with her husband Will.
Shari Aaron is an innovative, strategic thinker and athoughtful business leader in sustainability and market research.She excels at helping clients to uncover driving consumer forces,identify changing marketplace dynamics and translatingsustainability into successful business decisions. Shari ispassionate about fostering collaborative relationships betweenconsumers, companies, non-profits and the media, to ensure allvoices have a role in improving the impact of business on societyand society on business.
As a former partner at Yankelovich, supervisor of accountplanning at Ogilvy & Mather and founder of Fresh Marketing,Shari has worked with many clients including ClimateCounts,Coca-Cola, Hasbro, Kraft, Liz Claiborne, StartingBloc, P&G, ThePrinceton Review, Red Cross, Uncommon Schools, and UNICEF.
Shari lives in Weston, Connecticut, with her husband Steve andher sons, Jake and Michael.