Buch, Englisch, 288 Seiten, Format (B × H): 188 mm x 244 mm, Gewicht: 715 g
Flash Platform Development of Microsites, Advergames, and Branded Applications
Buch, Englisch, 288 Seiten, Format (B × H): 188 mm x 244 mm, Gewicht: 715 g
ISBN: 978-0-240-81345-5
Verlag: Taylor & Francis Ltd (Sales)
* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Integrating video into sites and banners
* Social media applications
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Flash advertising overview; Designing campaigns; Preparing and building ads; Forms and data; File optimization; Third party rich media technologies; Trafficking and tracking your ads; Designing the site; Preparing and building microsites; Driving traffic to the site; What is AIR?; Designing the application; Data, files and user interaction; Connectivity; Classes