Communication for Behavior Change

Volume I: Writing and Producing Radio Dramas
2. Auflage 2015
ISBN: 978-93-5150-166-4
Verlag: SAGE Publications

Buch, Englisch, 320 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 523 g

Reihe: Communication for Behavior Change

The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives.

It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:

• Create RADIO DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

Autoren/Hrsg.

Fossard, Esta de

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Definitions
Prologue
1: INTRODUCTION TO ENTERTAINMENT–EDUCATION RADIO DRAMA
Radio Drama for Behavior Change
The Design Approach: The Design Document
The Design Approach: The Design Team
The Design Approach: The Design Workshop
II: FOR THE PROGRAM MANAGER
Starting Up the Radio Serial Drama Project
The Program Manager and the Writing Process
The Preproduction Phase
The Production Phase
Guidelines for Radio Actors
Pilot Testing the Scripts
III: FOR THE WRITER
Writing Entertainment–Education Drama
Blending Story and Message in the Drama Plot
Character Development
Developing the Setting
Writing for the Ear
Scene Development
The Finished Script and the Writer’s Checklist
Success of Radio Entertainment–Education Programs
Credits
Appendix A: Sample Design Document
Appendix B: For the Design Workshop
Appendix C: Design Workshop Question Guide
Appendix D: Journey of Life Episode Synopsis
References and Select Bibliography
Index

Über Autor(innen)

Fossard, Esta de
Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit.

She recently received The Heritage Award from Johns Hopkins University, a prestigious award that reflects ‘the University’s gratitude and appreciation to its alumni and members who have contributed outstanding service to the progress of the university over an extended period of time’. Her books on Social or Behavior Change include:

1. “Communication for Behavior Change” series (with SAGE India) Volume 1: Writing and Producing Radio Dramas (2005) Volume 2 (with John Riber): Writing and Producing for Television and Film (2005) Volume 3 (with Michael Bailey): Communication for Behavior Change: Using Edu-tainment for Distance Education in Community Work (2008).

2. How to Design and Produce Radio Serial Drama for Social Change: A Program Manager’s Guide.

3. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual.

4. Writing for Interactive Radio Instruction.