Communication for Behavior Change

Volume II: Writing and Producing for Television and Film
2. Auflage 2015
ISBN: 978-93-5150-168-8
Verlag: SAGE Publications

Buch, Englisch, 252 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 416 g

Reihe: Communication for Behavior Change

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

Autoren/Hrsg.

Fossard, Esta de

Riber, John

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

List of Figures and Boxes
Preface
Acknowledgments
I: ENTERTAINMENT–EDUCATION
Using Television and Film for Social Development: The Entertainment–Education Format
II: FOR THE PROGRAM MANAGER
The Role of the Program Manager
Articulation: Designing Message Content for Entertainment–Education Programs
III: FOR THE WRITERS
Artistry: Writing Entertainment–Education Drama
Artistry: Character Development
Guidelines for Script Presentation and Review
Auxiliaries: Enhancing the Message
IV:FOR THE PRODUCER, DIRECTOR, AND FILMMAKER
Guidelines for Pre-Production: Needs, Budgets, and Contracts
Guidelines for Pre-Production: Artistic Preparation
Guidelines for Successful Shooting
V: FOR THE ACTORS/ARTISTS
Guidelines for Successful Acting
VI: FOR THE EVALUATORS
Pilot Testing
VII: FOR ALL PROJECT PARTICIPANTS
Major Checklist
Appendix A: Preparing for the Design Workshop
Appendix B:Design Document Sample Pages
Appendix C: Production Budget Samples
Appendix D: Contract Samples
Index

Über Autor(innen)

Fossard, Esta de
Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit.

She recently received The Heritage Award from Johns Hopkins University, a prestigious award that reflects ‘the University’s gratitude and appreciation to its alumni and members who have contributed outstanding service to the progress of the university over an extended period of time’. Her books on Social or Behavior Change include:

1. “Communication for Behavior Change” series (with SAGE India) Volume 1: Writing and Producing Radio Dramas (2005) Volume 2 (with John Riber): Writing and Producing for Television and Film (2005) Volume 3 (with Michael Bailey): Communication for Behavior Change: Using Edu-tainment for Distance Education in Community Work (2008).

2. How to Design and Produce Radio Serial Drama for Social Change: A Program Manager’s Guide.

3. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual.

4. Writing for Interactive Radio Instruction.

Riber, John
John Riber is an independent filmmaker and Founder–Director of the Media for Development Trust, currently based in Dar-es-Salaam, Tanzania. He has extensive experience of film-making in various countries of Asia and Africa. In the capacity of a communications consultant, Riber has designed and run formal film, video, and radio training courses in Asia, Africa, and the United States of America. He has also conducted research and prepared reports on the film, video, and television sectors in the southern African region.