Buch, Englisch, 310 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 341 g
Buch, Englisch, 310 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 341 g
ISBN: 978-0-12-814584-5
Verlag: ACADEMIC PRESS
This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies.
Zielgruppe
<p>academic researchers and advanced undergrad and graduate psychology students in behavioral analysis, consumer psychology, decision-making, behavioral economics, and cognitive psychology</p>
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
- Geisteswissenschaften Philosophie Philosophische Psychologie
- Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologische Theorie, Psychoanalyse Philosophische Psychologie, Logotherapie, Existenzanalyse
Weitere Infos & Material
Part 1 - Introduction
Chapter 1: Orientation
Part 2 - Foundations
Chapter 2: A Kind of Consilience
Chapter 3: The Basis of the Intentional Stance
Chapter 4: The Basis of the Contextual Stance
Part 3 - Imperatives of Intentionality
Chapter 5: Behavioral Continuity and Discontinuity
Chapter 6: The Personal Level
Chapter 7: Delimiting Behavioral Interpretation
Part 4 - Intentional Behaviorism
Chapter 8: The Intentional Behaviorist Research Strategy
Chapter 9: Ascribing Intentionality
Chapter 10: Grounding Intentionality
Part 5 - Conclusion
Chapter 11: The Explanatory Significance of Janus-Variables