Nation Branding in Europe

1. Auflage 2021
ISBN: 978-0-367-54013-5
Verlag: Routledge

Buch, Englisch, 122 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 297 g

Reihe: Routledge Focus on Nation Branding

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.

Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.

Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.

Autoren/Hrsg.

Freire, João

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Studien zu einzelnen Ländern und Gebieten
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
• Sozialwissenschaften Politikwissenschaft Internationale Beziehungen Diplomatie
• Sozialwissenschaften Politikwissenschaft Regierungspolitik Innen-, Bildungs- und Bevölkerungspolitik

Inhaltsverzeichnis

1. Introduction 2. Germany 3. France 4. UK 5. Italy 6. Spain 7. Russia 8. Sweden 9. Poland 10. The Netherlands 11. Ireland 12. Portugal 13. Estonia

Über Autor(innen)

João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.