Frewer / Trijp Understanding Consumers of Food Products


1. Auflage 2006
ISBN: 978-1-84569-250-6
Verlag: Elsevier Science & Techn.
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 696 Seiten

Reihe: Woodhead Publishing Series in Food Science, Technology and Nutrition

ISBN: 978-1-84569-250-6
Verlag: Elsevier Science & Techn.
Format: EPUB
Kopierschutz: 6 - ePub Watermark



In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. - Develop an understanding of buyer behaviour to assist developing successful products - Recognise the diversity between consumers and learn how to cater for their needs - Covers cultural and individual differences in food choice

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Editors and Chapter 30

Professor L.J. Frewer, lynn.frewer@wur.nl     Marketing and Consumer Behaviour Group, Wageningen University, Postbus 8130, 6700 EW Wageningen, The Netherlands

Professor Hans C.M. van Trijp, hans.vanTrijp@wur.nl     Marketing and Consumer Behaviour Group, Wageningen University, Postbus 8130, 6700 EW Wageningen, The Netherlands

Chapter 1

Professor Paul Rozin, rozin@psych.upenn.edu     Department of Psychology, University of Pennsylvania, 3720 Walnut St, Philadelphia, PA 19104-6241, USA

Chapter 2

Professor Cees de Graaf, Kees.deGraaf@wur.nl     Division of Human Nutrition, Wageningen University, P.O. Box 8129, 6700 EV Wageningen, The Netherlands

Chapter 3

Dr. Herbert Meiselman, Herbert.Meiselman@natick.army.mil, Herbert.L.Meiselman@us.army.mil     5 Harraden Avenue, Rockport, MA 01966, USA

Chapter 4

Professor Egon Peter Köster*, ep.koster@wxs.nl     Wildforsterweg 4A, 3881 NJ Putten, The Netherlands

Dr. Jozina Mojet, Jos.Mojet@wur.nl     Wageningen UR-CICS, Building no. 118, Bornsesteeg 59, 6708 PD Wageningen, The Netherlands

Chapter 5

Drs. J. de Jonge*, Janneke.deJonge@wur.nl; E. van Kleef, Ellen.vanKleef@wur.nl; L.J. Frewer, lynn.frewer@wur.nl; O. Renn, ortwin.renn@soz.uni-stuttgart.de     Wageningen University, Marketing and Consumer Behaviour Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands

Chapter 6

Ynte K. van Dam*, Ynte.vanDam@wur.nl; Hans C.M. van Trijp, hans.vanTrijp@wur.nl     Marketing and Consumer Behaviour Group, Wageningen University, PO Box 8130, 6700 EW Wageningen, The Netherlands

Chapter 7

Professor Klaus G. Grunert, klg@asb.dk     Department of Marketing and Statistics, MAPP, Aarhus School of Business, Haslegaardsvej 10, DK-8210 Aarhus V, Denmark

Chapter 8

Dr. M. Buckley*; Cathal Cowan, ccowan@nfc.teagasc.ie, Cathal.Cowan@teagasc.ie     Ashtown Food Research Centre, Teagasc, Ashtown, Dublin 15, Ireland

Dr. Mary McCarthy, m.mccarthy@ucc.ie     Department of Food Business & Development, University College Cork, Ireland

Chapter 9

Gerrit Antonides*, Gerrit.Antonides@wur.nl; Judith R. Cornelisse-Vermaat; Johan van Ophem*     Department of Social Sciences, Wageningen University, Hollandseweg 1, 6706KN Wageningen, The Netherlands

Henriëtte Maassen van den Brink     ‘Scholar’ Research Center for Education and Labor Market, Department of Economics and Econometrics, University of Amsterdam, Roetersstraat 11, 1018WB Amsterdam, The Netherlands

Chapter 10

Michael Siegrist, siegrist@sozpsy.unizh.ch     University of Zurich, Department of Psychology, Binzmühlestrasse 14/15, CH-8050 Zürich, Switzerland

Chapter 11

Professor Christopher Ritson*, christopher.ritson@ncl.ac.uk; Dr. Elizabeth Oughton, e.a.oughton@ncl.ac.uk     School of Agriculture, Food and Rural Development, Faculty of Science, Agriculture and Engineering, Newcastle University, NE1 7RU, UK

Chapter 12

Rick Bell, rickbell@post.harvard.edu     Natick RD&E Center, Behavioral Sciences, Kansas Street, Natick 01760, Massachusetts, USA

Chapter 13

Dr. Einar Risvik*, einar.risvik@matforsk.no; Marit Rødbotten, marit.rodbotten@matforsk.no; Dr. Nina Veflen Olsen, nina.veflen.olsen@matforsk.no     Matforsk AS, Osloveien 1, N-1430 Ås, Norway

Chapter 14

Øydis Ueland, oydis.ueland@matforsk.no     Matforsk AS, Osloveien 1, N-1430 Ås, Norway

Chapter 15

Sophie Nicklaus*, Sophie.Nicklaus@dijon.inra.fr; Sylvie Issanchou, Sylvie.Issanchou@dijon.inra.fr     Institut National de Recherche Agronomique (INRA), Unité mixte de Recherche INRA/ENESAD FLAVIC, (Flaveur, Vision et Comportement du Consommateur), 17, rue Sully - BP 86510, 21065 Dijon Cedex, France

Chapter 16

Dr. David N. Cox, David.Cox@csiro.au     CSIRO Human Nutrition, PO Box 10041, Adelaide BC, SA 5000, Australia

Chapter 17

Dr. David J. Mela, David.mela@unilever.com     Unilever Food and Health Research Institute, PO Box 114, 3130 AC Vlaardingen, The Netherlands

Chapter 18

Dr. Liisa Lähteenmäki*, Liisa.Lahteenmaki@vtt.fi; Dr. Marika Lyly, Marika.Lyly@vtt.fi; Dr. Nina Urala, Nina.Urala@vtt.fi     VTT Technological Research Centre of Finland, P.O. Box 1000, FIN-02044 VTT, Finland

Chapter 19

Dr. Rohit Vaidya*, info@healthfocus.com; Dr. Marcia Mogelonsky     HealthFocus International, 449 Central Avenue, Suite 205, St. Petersburg, FL 33701, USA

Chapter 20

M.C. van Putten*, Margreet.vanPutten@wur.nl; M.F. Schenck, Martijn.Schenk@wur.nl; Professor B. Gremmen, bart.gremmen@wur.nl; Professor L.J. Frewer, lynn.frewer@wur.nl     Wageningen University, Postbus 9101, 6700 HB Wageningen, The Netherlands

Chapter 21

Dr. Elizabeth Redmond*, eredmond@uwic.ac.uk; Professor Christopher Griffith, cgriffith@uwic.ac.uk     Food Research and Consultancy Unit, Cardiff School of Health Sciences, UWIC, Llandaff Campus, Western Avenue, Cardiff CF5 2YB, UK

Chapter 22

Professor Annie S. Anderson, a.s.anderson@dundee.ac.uk     Centre for Public Health Nutrition Research, Department of Medicine, University of Dundee, Ninewells Hospital and Medical School, Dundee, UK

Chapter 23

Dr. Unni Kjaernes*, unni.kjarnes@sifo.no; Lotte Holm, loho@kvl.dk     Postboks 4682, Nydalen, 0405 Oslo, Norway

Chapter 24

Marion Dreyer*, dreyer@dialogik-expert.de; Ortwin Renn; Dr. Marion Dreyer     DIALOGIK gGmbH, Seidenstr. 36, 70174 Stuttgart, Germany

Chapter 25

Dr. David Coles, david.coles@chello.nl, david.coles@wur.nl     Diedenweg 20b, 6703GW Wageningen, The Netherlands

Chapter 26

Professor Johannes Brug, j.brug@erasmusmc.nl     Erasmus MC, Department of Public Health, PO Box 1738, 3000 DR Rotterdam, The Netherlands

Chapter 27

Dr. Gene Rowe, gene.rowe@bbsrc.ac.uk     Senior Research Scientist, Institute of Food Research, Norwich Research Park, Colney, Norwich NR4 7UA, UK

Chapter 28

Prof.dr. Frans W.A. Brom*, Frans.Brom@wur.nl; Tatjana Visak; Franck Meijboom     Ethics of Life Sciences, Animal Sciences Group, Wageningen University, P.O. Box 387, NL-6700 AH Wageningen, The Netherlands

Chapter...



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