Friesen Story Money Impact

Funding media for social change
Erscheinungsjahr 2016
ISBN: 978-1-317-50823-6
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 270 Seiten

STORY MONEY IMPACT: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the frontlines, STORY MONEY IMPACT reveals best practices in the areas of documentary, digital content, and independent journalism.

Here you will find:

- 21 stories from people behind such powerful works as CITIZENFOUR, The Corporation, Virunga, Being Caribou, Age of Stupid and Food Inc.

- Six key story ingredients for creating compelling content.

- Seven practical worksheets for your own projects.

- A companion website located at www.routledge.com/cw/friesen containing sample budgets, organization & film lists, expert biographies, up to date information for those seeking the tools and inspiration to use media for social change.

Autoren/Hrsg.

Friesen, Tracey

Fachgebiete

• Geisteswissenschaften Kunst Kunstformen, Kunsthandwerk Installations-, Aktions-, Computer- und Videokunst

Inhaltsverzeichnis

TABLE OF CONTENTS

FOREWARD

ABOUT THE AUTHOR

AKNOWLEDGEMENTS

CHAPTER 1

PREFACE: MY SPARK

CHAPTER 2

INTRODUCTION

CHAPTER 3

BOOK STRUCTURE

PART ONE – STORY

CHAPTER 4

STORY IS FUEL: Generates Feeling!

CHAPTER 5

MOTIVATION: Why Use Art to Make Change?

Worksheet 1 – Your Motivation

CHAPTER 6

PRODUCER’S JOURNAL

NARRATIVE ARC (STORY INGREDIENT 1) – Being Caribou

CHAPTER 7

STORY INGREDIENT 2 – ORIGINALITY

Mark Achbar, Big Picture Media Corporation, The Corporation

- THE SPARK – ORIGINALITY

CHAPTER 8

STORY INGREDIENT 3 – EMOTION

John Battsek, Passion Pictures, The Age of Stupid

- THE SPARK – EMOTION

CHAPTER 9

STORY INGREDIENT 4 – IMMEDIACY

Elise Pearlstein, Participant Media, Food, Inc.

- THE SPARK – IMMEDIACY

CHAPTER 10

STORY INGREDIENT 5 – SIMPLICITY

Louis Fox, with Free Range Studios, The Story of Stuff

- THE SPARK – SIMPLICITY

CHAPTER 11

STORY INGREDIENT 6 – ACCESS

Michelle van Beusekom, National Film Board of Canada, We Were Children

- THE SPARK – ACCESS

CHAPTER 12

PRODUCER’S MEMO

SUMMARY OF STORY INGREDIENTS - Carts of Darkness

Worksheet 2 – Your Story

PART TWO - MONEY

CHAPTER 13

MONEY IS WIND: Driven By Mission!

CHAPTER 14

MOTIVATION - Who Will You Make Change With?

Worksheet 3 – Your Needs

CHAPTER 15

PRODUCER’S JOURNAL

BROADCASTERS (MONEY SOURCE 1) - Hadwin’s Judgement

CHAPTER 16

MONEY SOURCE 2 – FOUNDATIONS

Cara Mertes, Ford Foundation’s JustFilms, CITIZENFOUR

- THE SPARK – FOUNDATIONS

CHAPTER 17

MONEY SOURCE 3 – IMPACT INVESTORS

Geralyn Dreyfous, Impact Partners, The Genius of Marian

- THE SPARK - IMPACT INVESTORS

CHAPTER 18

MONEY SOURCE 4 – PHILANTHROPISTS

Steve Cohen, Chicago Media Project, The Invisible War

- THE SPARK – PHILANTHROPISTS

CHAPTER 19

MONEY SOURCE 5 – BRANDS

Brian Newman, with Patagonia, DamNation

- THE SPARK - CORPORATE BRANDS

CHAPTER 20

MONEY SOURCE 6 – THE CROWD

Ayah Norris, Indiegogo, A Better Man

- THE SPARK - THE CROWD

CHAPTER 21

PRODUCER’S MEMO

SUMMARY OF MONEY SOURCES - Big Joy: The Adventures of James Broughton

Worksheet 4 – Your Funding

PART THREE – IMPACT

CHAPTER 22

IMPACT IS FIRE: Igniting Movements!

CHAPTER 23

MOTIVATION - What Kind of Change Do You Want?

Worksheet 5 – Your Goals

CHAPTER 24

PRODUCER’S JOURNAL

AWARENESS BUILDING (IMPACT OUTCOME 1) - Shameless: The ART of Disability

CHAPTER 25

IMPACT OUTCOME 2 – ENGAGEMENT

Andrea Seale, David Suzuki Foundation, Force of Nature: The David Suzuki Movie

- THE SPARK – ENGAGEMENT

CHAPTER 26

IMPACT OUTCOME 3 – CONTEXT

Debika Shome, Harmony Institute, An Inconvenient Truth

- THE SPARK – CONTEXT

CHAPTER 27

IMPACT OUTCOME 4 – BEHAVIORAL CHANGE

Johanna Blakley, PhD, Media Impact Project, Waiting for Superman

- THE SPARK – BEHAVIORAL CHANGE

CHAPTER 28

IMPACT OUTCOME 5 – POLICY REFORM

Sheila Leddy, Fledgling Fund, Escape Fire

- THE SPARK – POLICY REFORM

CHAPTER 29

IMPACT OUTCOME 6 – INTERNATIONAL ACTION

Beadie Finzi, BRITDOC, Virunga

- THE SPARK – INTERNATIONAL ACTION

CHAPTER 30

PRODUCER’S MEMO

SUMMARY OF IMPACT OUTCOMES - Just Eat It: A Food Waste Story

Worksheet 6 – Your Call to Action

PART FOUR – ALLIES

CHAPTER 31

IMPACT PRODUCERS

- Darcy Heusel, Picture Motion, American Promise

- Katherine Dodds, Hello Cool World, 65_RedRoses

- THE SPARKS – IMPACT PRODUCERS

CHAPTER 32

PLATFORMS

- Christie George, New Media Ventures, Upworthy

- Asi Burak, Games for Change, Half the Sky

- THE SPARKS – PLATFORMS

CHAPTER 33

INDEPENDENT JOURNALISM

- Steve Katz, Mother Jones

- Linda Solomon, Vancouver Observer

- THE SPARKS – INDEPENDENT JOURNALISM

CHAPTER 34

THE JAM SESSION: CBC, WNYC, ROUNDHOUSE RADIO

Worksheet 7 – Your Media Vision

APPENDIX 1

SAMPLE FINANCING SCENARIOS

HADWIN’S JUDGEMENT

BIG JOY

APPENDIX 2

RESOURCES

FILM LIST

ORGANIZATION LIST

APPENDIX 3

FULL INTERVIEWEE BIOS

END NOTES

INDEX

Über Autor(innen)

Tracey Friesen is a media strategist, committed to supporting storytellers and social innovators in the creation of impactful content. Formerly an Executive Producer of the National Film Board of Canada’s studio in Vancouver, her credits include ScaredSacred, SHAMELESS: The ART of Disability, and Force of Nature: The David Suzuki Movie. In 2014 she wrote a major research paper for the Documentary Organization of Canada called Growing the Pie: Alternative Financing and Canadian Documentary, a feasibility study on collaborative funding models for Inspirit Foundation, a research project -­- with support from Creative BC -­- on the viability of a Canadian-based Good Pitch, and the documentary film Amplify HER. Friesen is now Director of Programming for Roundhouse Radio 98.3 Vancouver, a hyper local commercial station with a community focus.