A Global Perspective
E-Book, Englisch, 252 Seiten, eBook
Reihe: Management for Professionals
ISBN: 978-3-030-04843-3
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
Social Marketing Cases: Environment.- Social Marketing Cases: Public Health.- Social Marketing Cases: Society, Culture and Education.- Social Marketing Cases: Safety and Security.