Gassmann / Reepmeyer / von Zedtwitz Leading Pharmaceutical Innovation
2. Auflage 2008
ISBN: 978-3-540-77636-9
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Trends and Drivers for Growth in the Pharmaceutical Industry
E-Book, Englisch, 186 Seiten, Web PDF
Reihe: Business and Management (R0)
ISBN: 978-3-540-77636-9
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D. Our findings are illustrated not only in cases of Swiss pharmaceutical industry, but also by industry cases from the US and Asia.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Do You Really Want to Be in This Business?.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Organize Innovation.- The Internationalization Challenge: Where to Get Access to Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.
