Podcast Academy

The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
1. Auflage 2016
ISBN: 978-1-138-14990-8
Verlag: Taylor & Francis Ltd (Sales)

Buch, Englisch, 446 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 980 g

Exclusive Podcast Academy training now available in a book!
Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.
Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Geoghegan, Michael

Cangialosi, Greg

Irelan, Ryan

Bourquin, Tim

Vogele, Colette

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Section 1: Podcasting Overview: Understanding the Medium and It's Impact on Business1. The Podcasting Revolution 2. Leveraging the Shift to Social Media 3. The Emergence of Corporate Podcasting Section 2: Podcasting Fundamentals: Planning and Development4. Internal Considerations for Podcasting 5. Planning Your Podcast 6. Pre-Production DecisionsSection 3: Producing the Podcast: Production, Delivery & Legal Issues7. Podcast Production 8. Podcast Post-Production 9. Legal Issues10. RSS: The Plumbing Behind the Medium Section 4: Podcast Distribution: Marketing, Measuring, and Monetizing 11. Getting Your Podcast Out There12. Online Marketing Tactics that Generate Results 13. Building Community and Interactivity 14. Show Me the Metrics 15. Making Money with Your Podcast16. Putting It All Together

Über Autor(innen)

Michael W. Geoghegan is co-founder and CEO of GigaVox Media and Podcast Academy. His podcasting endeavors include Disneyland, Reel Reviews: Films Worth Watching, Grape Radio, and PrivaCast, an enterprise-level solution for secure RSS currently used by Duke University. Michael is also co-author of "Podcast Solutions: The Complete Guide to Podcasting", speaks frequently on podcasting's impact on new media and its corporate applications, and is often quoted by the media including in The New York Times, USA Today, CNN and Wired Magazine.

Greg Cangialosi is President and CEO of Blue Sky Factory, Inc., an organization behind some of today's most successful email marketing initiatives from leading Fortune 500 companies to performing artists such as Justin Timberlake. He is a seasoned lecturer on the topic of email and podcasting, and has been involved in online communication projects for today's most recognized brands including The PGA Tour, Under Armour, Improv Comedy Clubs, The McGraw-Hill Companies and TIG Global. Cangialosi pioneered corporate podcasting initiatives for companies including Verizon Wireless, GM/ Pontiac, Disney, Dow Chemical and Ortho-McNeil and is an active blogger for (www.thetrendjunkie.com) since 2003 and produces the weekly podcast ROI Radio (www.roiradio.com).

Ryan Irelan is a podcaster, Web developer, and writer who launched his first podcast, an indie music show, in December 2004. He created, maintains and writes for Podcast Free America (www.podcastfreeamerica.com), a website dedicated to providing authoritative information on podcasting for people of all technical levels. Ryan also publishes a short podcast of the same name that offers actionable podcast advice for the beginner. He has helped individuals and businesses with their podcasting concerns through consulting and speaking.

Tim Bourquin is Founder and CEO of TNC New Media, Inc., an online media company that has developed, launched and grown several advertising-supported podcasting sites and the Founder of the Podcast and New Media Expo (NewMediaExpo.com), an annual conference and tradeshow for digital content creators. Tim's expertise in building communities and creating audio content for community websites has allowed TNC New Media to develop niche content that is attractive to both the listener and advertisers wanting to reach a highly-targeted audience.

Colette Vogele practices intellectual property law specializing in technology, new media, and the arts. She heads Vogele & Associates (www.vogelelaw.com) where she represents numerous bloggers, podcasters, and businesses building Web 2.0 social networks and interactive communities. Vogele speaks and writes regularly on issues related to intellectual property and the internet and she co-authored the Podcasting Legal Guide (2006) with Creative Commons and Harvard's Berkman Center for Internet & Society. In January 2007, Vogele launched Rules for the Revolution, an audio podcast offering commentary on the legal questions faced by podcasters, video-bloggers and others engaged in new media innovations.