Professional Blogging for Dummies

1. Auflage 2010
ISBN: 978-0-470-60179-2
Verlag: Wiley

Buch, Englisch, 384 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 719 g

Take your hobby to the next level and turn your blog into real income

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.

Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.
- Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
- Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
- Suggests creative ways to keep your blog fresh, unique, and interesting
- Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Autoren/Hrsg.

Getgood, Susan J

Getgood, Susan

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media

Inhaltsverzeichnis

Foreword xix

Introduction 1

Part I: Getting Started with the Business of Blogging 7

Chapter 1: Examining Blogging at the Professional Level 9

Chapter 2: Finding Your Niche in the Blogosphere 33

Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices 55

Part II: Making Money with Your Blog 79

Chapter 4: Monetizing Your Blog Strategy 81

Chapter 5: Selling Products or Services on Your Blog 97

Chapter 6: Making Money from Advertising 117

Chapter 7: Getting Paid for Your Words 151

Part III: Building Your Blog, Step by Step 169

Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting 171

Chapter 9: Designing Your Blog 189

Chapter 10: Developing Your Blog Content 211

Part IV: Maximizing Your Blog’s Success 237

Chapter 11: Getting the Word Out about Your Blog 239

Chapter 12: Responding When Companies Come Calling 267

Chapter 13: Monitoring and Measuring: Why They Matter 283

Chapter 14: Keeping Your Blog Fresh 303

Part V: The Part of Tens 317

Chapter 15: Ten Common Mistakes and How to Avoid Them 319

Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading 327

Chapter 17: Ten Tips for Jump-Starting Your Creativity 335

Index 343

Über Autor(innen)

Susan J. Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http://getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.