Gibbs, Paul / Knapp, Michael Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions
Erscheinungsjahr 2012
ISBN: 978-1-136-60940-4
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 153 Seiten

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Autoren/Hrsg.

Gibbs, Paul,

Knapp, Michael,

Fachgebiete

• Sozialwissenschaften Pädagogik Pädagogik

Inhaltsverzeichnis

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.