Gifford / Hanshaw Automating Salesforce Marketing Cloud

Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples
1. Auflage 2022
ISBN: 978-1-80324-464-8
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 456 Seiten

No detailed description available for "Automating Salesforce Marketing Cloud".

Autoren/Hrsg.

Gifford, Greg

Hanshaw, Jason

Fachgebiete

• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware
• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Software Engineering
• Mathematik | Informatik EDV | Informatik Business Application Groupware

Inhaltsverzeichnis

Table of Contents - What is Automation?
- SFMC Automation Tools

- SFMC Automation Best Practices
- Automating Email Sends
- Automating Your ETL and Data

- The Magic of Script Activities
- The Power of In-Step APIs
- Creating Mini Web Apps
- Getting Started with Custom Integrations
- Exploring SFMC as a Piece of the Puzzle
- Exploring SDKs, APIs, and Specs
- Webhooks and Microservices
- Exploring Custom Journey Builder Activities
- Carpe Omnia

Über Autor(innen)

Gifford Greg:

Greg Gifford, also known as Gortonington inside the Salesforce Marketing Cloud community, is a Salesforce MVP, Salesforce Marketing Champion, Trailblazer Community Group Leader, and a subject matter expert on the platform. As founder and managing director of HowToSFMC, Greg has made a large investment in the community and has striven to create a nurturing and learning-focused environment. Greg is also the owner and author of a blog, gortonington, where he posts interesting things he learns about Marketing Cloud or any other helpful tips or advice he can share. Greg is also very active on Salesforce Stack Exchange and is currently the top Marketing Cloud contributor of all time there under his alias, Gortonington. Greg is currently employed at Merkle as the director of SFMC engineering.Hanshaw Jason:

Jason Hanshaw is a Salesforce Marketing Cloud engineer with extensive experience in building solutions for the platform. A former web developer, he brings a background in web application development to Marketing Cloud in order to build innovative solutions that extend capabilities and meet complex needs. He is the author of the blog InvokeCreate where he shares project-based examples for getting the most out of the platform. Jason is an avid contributor on Stack Exchange and within digital marketing communities, and is always seeking to grow his knowledge and share his own with others.