Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands
2013. Auflage 2013
ISBN: 978-1-137-27851-7
Verlag: Palgrave MacMillan Us

Buch, Englisch, 234 Seiten, Format (B × H): 162 mm x 242 mm, Gewicht: 4912 g

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

Zielgruppe

Research

Autoren/Hrsg.

Gill, L.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Mathematik | Informatik Mathematik Stochastik
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

Introduction 1. CLARIFY: Discovering Your Emotional Assignment 2. COMMIT: The Non-Negotiable Promise of Excellence 3. COLLABORATE: Creating Your Brand One Conversation at a Time 4. CONNECT: Creating the Authentic Emotional Link 5. COMPETE: What Makes You So Special? 6. COMMUNICATE: 'Talking Your Walk' to Influence and Inspire 7. CONTRIBUTE: If Not You, Who? SUMMATION: THE EIGHTH C Key Chapter Takeaways Notes Index

Über Autor(innen)

Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more.Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio,and many more. She lives in Los Angeles, California.