E-Book, Englisch, 472 Seiten
Gómez-Corona / Rodrigues Consumer Research Methods in Food Science
1. Auflage 2023
ISBN: 978-1-0716-3000-6
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark
E-Book, Englisch, 472 Seiten
Reihe: Methods and Protocols in Food Science
ISBN: 978-1-0716-3000-6
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
