Strategic Communication, Corporatism, and Eternal Crisis

The Creel Century
1. Auflage 2017
ISBN: 978-1-138-63629-3
Verlag: Routledge

Buch, Englisch, 132 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 309 g

Reihe: Routledge Focus on Public Relations

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

Autoren/Hrsg.

Graham, Phil

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1: Introduction

2: National disunity in an age of new human sciences

3: Theorising the CPI

4: Globalising technique

5: Neofeudal corporatism and its discontents

6: The Military Entertainment Complex: then and now

7: As we disappear …

Über Autor(innen)

Phil Graham is Professor in the Creative Industries Faculty at Queensland University of Technology, Australia