Socio Cultural Profiling and Communication

Theory and Method of Using Big Data
1. Auflage 2026
ISBN: 978-1-032-89159-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 158 Seiten, Format (B × H): 174 mm x 246 mm

Socio-Cultural Profiling and Communication combines state-of-the-art natural language processing techniques with communication research to transform big data into actionable knowledge. Through detailed case studies, this book provides a comprehensive guide on understanding and predicting people's sentiments, emotions, and behaviors from various data sources, including social media and interview transcripts.

Learn innovative socio-profiling methods that not only measure sentiment but also uncover the qualitative aspects of communication. The book presents advanced techniques that reverse-engineer mental functioning from text, offering profound insights into attitudes, expectations, and behaviors. These tools enable readers to analyze large volumes of textual data efficiently, making it an indispensable resource for anyone looking to harness the power of big data in communication strategies.

This book is essential for business managers, public relations and communication professionals, policymakers, and researchers. It offers practical insights and actionable advice to enhance the performance of institutional and societal actors. By engaging with this material, readers will improve their ability to communicate effectively with both internal and external stakeholders, driving success in their respective fields.

Zielgruppe

Postgraduate and Professional Reference

Autoren/Hrsg.

Greco, Francesca

Fachgebiete

• Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologische Forschungsmethoden
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Chapter 1. Introduction

Chapter 2. Theoretical background

Chapter 3. Socio-cultural profiling method and techniques

Chapter 4. Case Studies and Applications

References

Über Autor(innen)

Francesca Greco, MD, PhD in sociology and PsyD at Sapienza University of Rome, Italy, and Ph.D. in psychology at Université Paris Descartes, USPC, France. She is tenure track assistant professor at the Department of Languages and Literatures, Communication, Education and Society, University of Udine, where she teaches Public relations theories and techniques and Communication Advertising and New Media; she is lecturer in Quantitative model for international economic policy at the Department of Social Research and Communication at Sapienza University of Rome, where she teaches also Health Sociology at the Specialization School in Health Psychology at the Department of Dynamic Clinical and Health Psychology.