Networked Business

Charting Digitally Enabled Business Collaboration
3 ed
ISBN: 978-1-041-38864-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 332 Seiten, Format (B × H): 174 mm x 246 mm

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.

Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-commerce. This book provides invaluable insights into modern digitally enabled networked business, going much further than the usual analysis of traditional e-business texts. It is heavily expanded and updated with the latest developments in digitally connected business, including new topics like value-oriented business, business optimization loops, (generative) artificial intelligence and technology hype cycles.

This essential text provides a compact roadmap to networked business for engineering, information systems or business students as well as professionals in the field.

Zielgruppe

Postgraduate and Undergraduate Advanced

Autoren/Hrsg.

Grefen, Paul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Online Banking & Finance

Inhaltsverzeichnis

1 Setting the scene. 2 The practical context. 3 Classifying networked business. 4 The BOAT framework. 5 Business aspect. 6 Organization aspect. 7 Architecture aspect. 8 Technology aspect. 9 Analyzing and designing scenarios. 10 Networked business strategy. 11 Concluding remarks.

Über Autor(innen)

Paul Grefen has been Full Professor at Eindhoven University of Technology in the Netherlands since 2003, has been a leader of many international research and innovation projects between academia and industry since 1995, is principal of the G.DBA consulting practice and was Principal Architect at Atos Digital Transformation Consulting.