Grube, C: Measuring the Immeasurable

2009
ISBN: 978-3-8349-1305-0
Verlag: Gabler, Betriebswirt.-Vlg

Buch, Englisch, 249 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 398 g

An investment in knowledge pays the best interest. Benjamin Franklin (1706–1790) The knowledge economy Benjamin Franklin, scientist, publisher, founder, and first president of the American Philosophical Society is not only well known for his role as a founding father of the United States of America. He also invented products and technologies that are still used today, for example, bifocals and the lightning rod. In a world in which knowledge creation, application, and protection are essential drivers for a firm’s success, his 2- year-old words of wisdom are still relevant and have not become any less important. Today, it is widely recognized that knowledge is one source for obtaining a leading competitive position. Strategic management research tells us that such a leading m- ket position – or even a monopoly – is a basic prerequisite for creating attractive e- nomic rents. This first of all makes knowledge a valuable asset or resource. Additi- ally, empirical results and management expertise indicate that knowledge creation and accumulation through research and development expenditures are important drivers of business success. These expenditures lead to the creation of new products or more - ficient production processes that in turn create higher sales volume or increase existing profit margins. In the end, higher sales and/or lower cost structures result in an - crease of the overall company profit. All else being equal, rising annual earnings drive the market value of a company upward.

Zielgruppe

Research

Autoren/Hrsg.

Grube, Christian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Geschäftswettbewerb

Inhaltsverzeichnis

Knowledge as a valuable resource.- Protecting knowledge-based competitive advantages through patents.- Patent valuation.- Exploiting patent protection of knowledge-based competitive advantages through market transactions.- Conclusion.

Über Autor(innen)

Dr. Christian Grube promovierte bei Prof. Dr. Andreas Bausch am Lehrstuhl für Strategisches Management und Controlling der Jacobs University Bremen. Er ist als Referent für Bewertungsfragen in einem großen internationalen Industriekonzern tätig.