Gruber Startup Mixology

Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success
1. Auflage 2014
ISBN: 978-1-118-89873-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Shake up the market with these key ingredients to a successfulstartup
Entrepreneurship starts with an idea and a dream: a dream of abetter world for others, and a life less ordinary for yourself.These days, more people than ever are full of world-changing ideasand, thanks to technology, have the means to bring them to life.But many ideas remain just ideas, and many dreams just dreams.
Startup Mixology is first and foremost a book aboutturning your ideas into action. From the cofounder of media companyTech Cocktail, a veteran entrepreneur and investor who was namedone of the most connected people in tech, this book covers thebasic "ingredients" of winning entrepreneurship. No abstracttheories here -- it shows you how to tackle everything fromidea generation to launch to marketing to funding and how to startgetting things done.
Once you've taken that first step, the journey has only begun.Startup Mixology tells it like it is -- and it's noteasy! You'll learn about the harsh reality of starting up: whathappens when you offend your customers, get no attention, or runout of money. These are the stories you don't always hear in themedia.
In the end, Startup Mixology is an optimistic book. Youcan do this -- and you can have fun doing it, too.Every chapter also shows you how to enjoy the journey along the way- because if you don't, what's the point of it all? From cakebaking to workations to llama parades, you'll learn howentrepreneurs around the world stay sane, reduce stress, andcelebrate the positive. This may seem fluffy, but it's actually oneof the biggest secrets of successful startups.
Inside, you'll find the stories of companies like MakerBot,WordPress, Zappos, Basecamp, Uber, and more. Hear in their ownwords how they survived the startup phase, and learn from thestraightforward and conversational Frank Gruber, who has metthousands of entrepreneurs and watched them grow theirbusinesses.
In many ways, entrepreneurship will be the most difficultundertaking of your career. But if you can find the right balanceof hard work, support, and celebration, it can also be the mostrewarding. Startup Mixology takes you through the wholeprocess from start to finish, so you can begin the incomparablejourney of turning your great ideas into great startups.

Autoren/Hrsg.

Gruber, Frank

Inhaltsverzeichnis

Foreword Tony Hsieh ix
Introduction 1
Part 1 GETTING STARTED 5
1 Entrepreneurial Mind 7
2 Ideas 21
3 Action 31
4 Formation 47
Part 2 PRODUCT 59
5 Product-Market Fit 61
6 Launch 73
7 Metrics 85
Part 3 TEAM AND PEOPLE 95
8 Team 97
9 Culture 109
10 Celebration 123
11 Relationships 135
Part 4 SALES AND MARKETING 147
12 Marketing 149
13 Sales 165
Part 5 MONEY 179
14 Bootstrapping 181
15 Funding 193
Part 6 GROWTH AND CHANGE 211
16 Failure 213
17 Success 223
Conclusion 237
Acknowledgments 239
References 243
Index 247

Über Autor(innen)

FRANK GRUBER grew up in the Midwest heartland and is anentrepreneur, new media journalist, and investor. His alma matersinclude Purdue and Northwestern respectively. He cofounded TechCocktail in 2006, which has grown into a hub for the creativeclass, offering tech startup focused news, events, and resources.Frank has built and launched products for the masses while at AOL,Tribune, and Classified Ventures along with startup efforts likeThankfulfor, Splog Reporter, and more. As a journalist his workshave been featured in a number of top media publications. He wasnamed by Forbes as one of the most connected people in tech.Frank is also a Venture Partner with Crystal Tech Fund.