Grünig / Gaggl Process-based Strategic Planning

2. Auflage 2002
ISBN: 978-3-662-09451-8
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 314 Seiten

Reihe: Business and Management (R0)

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Grünig, Rudolf

Gaggl, Richard

Weitere Mitwirkende

Clark, Anthony

Inhaltsverzeichnis

Brief Contents.- 1 Strategies, strategic planning and success potentials.- 2 The development of strategic planning and its integration into strategic management.- 3 Assessment of strategies.- 4 Strategic documents as the result of strategic planning.- 5 The process of strategic planning.- 6 Adapting the process of strategic planning.- 7 Project planning.- 8 Strategic analysis.- 9 Defining the strategic businesses.- 10 Assessing relevant markets with the help of competitive intensity models.- 11 Determining strategic objectives with the help of portfolio methods.- 12 The corporate strategy development process.- 13 Generic business strategies.- 14 Specifying business strategies at the level of the market offer.- 15 Specifying business strategies at the level of resources.- 16 The business strategy development process.- 17 Defining the implementation measures.- 18 Final assessment of strategies and strategy implementation measures.- 19 Formulating and approving the strategic documents.- Final remarks.