Gunning Public Relations

A Practical Approach
1. Auflage 2007
ISBN: 978-0-7171-5529-3
Verlag: Gill Books
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 551 Seiten

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each areaDelivers a balanced presentation between practical advice and current practice Introduces both Irish and international best practicesWritten for students taking the following courses:Diploma in Public Relations (Public Relations Institute of Ireland)Introduction to Public Relations (Irish Academy of Public Relations)Distance Learning Programmes (Irish Academy of Public Relations)Also suitable for students studying PR as part of a Communications or Marketing course at third level. Includes sample PR projects and suggested approaches to answering past papers both for the Introduction to PR and the Diploma course

Ellen Gunning, MA, MIAPR, MPRII, NUJ, is the founder-director of the Irish Academy of Public Relations, the largest provider of PR education in Ireland. She has 25 years' experience as a PR practitioner and lecturer. She was also PRI National Examiner. She is a member of the Public Relations Institute of Ireland (PRII), National Union of Journalists (NUJ), European Federation of Public Relations Practitioners (CERP) and International Public Relations Association (IPRA).

Autoren/Hrsg.

Gunning, Ellen