Buch, Englisch, 260 Seiten, Format (B × H): 202 mm x 251 mm, Gewicht: 719 g
Strategy, Design and Measurement
Buch, Englisch, 260 Seiten, Format (B × H): 202 mm x 251 mm, Gewicht: 719 g
ISBN: 978-0-566-09217-6
Verlag: Taylor & Francis Ltd
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 Healthcare Trends and Relationship Marketing’s Role; Chapter 2 Foundations of Relationship Marketing; Chapter 3 Discovery: Situation Assessment; Chapter 4 Strategy: Planning the Relationship Marketing Program; Chapter 5 Analytics Planning for Relationship Marketing; Chapter 6 Execution: Placing in the Marketplace; Chapter 7 Measurement of Healthcare Relationship Marketing Programs; Chapter 8 Optimization and the New Cycle; Chapter 9 Conclusions and the Future;