#Barbie and Social Media

Digital Discourses and Mattel's Celebrity Doll
Erscheinungsjahr 2025
ISBN: 978-3-031-95610-2
Verlag: Springer

Buch, Englisch, 238 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 456 g

   delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance,   offers a comprehensive examination of Barbie in the digital age.

Zielgruppe

Research

Autoren/Hrsg.

Hains, Rebecca C.

Aguiló-Pérez, Emily R.

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Hobbies & Spiele
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation

Inhaltsverzeichnis

.- 1. Barbie and Digital Discourse: Brand, Identity, and Resistance in a Networked World Rebecca C. Hains and Emily R. Aguiló-Pérez.- Part I: Social Media Influencing and Barbie.- 2. ‘She’s Everything’: Mattel’s Re-branded Barbie Vlogger as Can-Do Girl Influencer Brilynn Janckila.- 3. She Can Be… President: Exploring #Barbieforpresident’s Social Media Campaign and Her Electability with Millennial Moms Andrea E. Hall & Lauren D. Furey.- 4. Barbie: The Original Brand Activist Andrea Bennet & Fernanda Muniz.- Part II: Digital Discourses about Barbie.- 5. There’s Something about Midge: (Mis)remembering Pregnant Doll Controversies Online Hannah Maitland.- 6. #Barbiecore: The Cruel(?) Optimism of Postfeminist Nostalgia Jennifer Dawn Whitney.- 7. Barbie’s Brazilian Parody: Deconstructing the Image of Mattel’s Perfect Doll Petronilio Filipe-Ferreira, Vírnia Martins, and Giselly Martins da Horta.- Part III: Negotiating Identity in Digital Culture with Barbie.-  8. Reclaiming our Childhoods: Black Women’s Engagement in Digital Black Barbie Doll Play Lakisha Odlum.- 9. Drag Queen Barbie as Influencer: Gender Expression and Drag Performance on Social Media Cecilia Cerja.- 10. #PlasticReligion: Barbie as a Religious Avatar on Social Media Emily R. Aguiló-Pérez, Emma Cieslik, and Mackenzie Taylo.

Über Autor(innen)

Rebecca C. Hains  is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children’s media culture, including   (2012);   (2014);   (2019); and   (2025).

Emily R. Aguiló-Pérez  is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA.  She has authored and co-edited numerous books and articles, including   (2022);  (2023); and   (2024).